Artificial Intelligence5h ago
UK startup snares $20m to recreate gigs with ‘hyper-realistic’ digital avatars
AI EXECUTIVE SUMMARY
UK startup Unit1 has secured nearly £15 million in funding to develop technology that projects hyper-realistic digital avatars of living and deceased musicians onto stages. The company aims to provide a more affordable alternative to large-scale virtual productions like the Abba Voyage show, allowing performances to take place in various venues.
WHY IT MATTERS
This investment highlights the growing commercial interest in using digital avatar technology to scale and replicate live entertainment experiences.
Unit1 hopes to offer cheaper version of shows such as Abba Voyage, showcasing living and dead artists in any venueThe former chief executive of Andrew Lloyd Webber’s entertainment group has obtained a near-£15m investment for his UK music tech startup that hopes to recreate classic concerts by manifesting musicians as digital avatars.Unit1 was set up last year by Barney Wragg, an entertainment executive who ran Lord Lloyd-Webber’s Cats-to-Evita empire for five years from late 2011. It has secure...
This story was originally reported by Guardian AI. As an automated real-time news aggregator, NewsToolBar provides multi-perspective indexing and AI summarization while directing full readership directly to primary publisher sources.
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