World2d ago
'Wholewheat' but only 19.5% atta: CCPA orders McVitie's to change packaging
AI EXECUTIVE SUMMARY
India's consumer protection authority has penalized McVitie's and ordered changes to its biscuit packaging over misleading health claims. The regulator determined that the products, marketed using wholewheat labeling, contained less than twenty percent whole grain flour. Additionally, the company's defense regarding its trademark use was dismissed.
WHY IT MATTERS
This decision sets a regulatory precedent for truthfulness in food labeling by penalizing major brands that use prominent health claims on products with low concentrations of the advertised ingredient.
The CCPA ordered McVitie's to stop using the "Wholewheat" claim on its biscuits. This action followed concerns raised about misleading health claims on food products. The authority found the biscuit packaging contained only 19.5 percent whole wheat flour. McVitie's explanation about its trademark was rejected by the CCPA. The company was fined Rs 1 lakh and directed to change its packaging.
This story was originally reported by Times of India — Top Stories. As an automated real-time news aggregator, NewsToolBar provides multi-perspective indexing and AI summarization while directing full readership directly to primary publisher sources.
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