‘We owe it to our audience:’ OSN+ launches Shortcut to Play campaign to simplify content discovery

It is Wednesday evening. Dinner is over and you are on the sofa, scrolling through streaming options. After watching trailer after trailer, frustration sets in. You settle for a film that has been sitting on your watchlist for months — or switch off the TV altogether. Does this experience sound familiar? According to OSN+, streaming users in the MENA region spent an average of 4 minutes and 21 seconds deciding what to watch during the first half of 2026. Now, the company is seeking to addres

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