BUSINESS7h ago
Warner Bros. axed ‘Coyote vs. Acme’ three years ago to take a tax write off. But it’s finally in theaters after a public outcry—and a box office hit
FO
Fortune
Original Reporting
AI EXECUTIVE SUMMARY
Warner Bros.' previously shelved Looney Tunes film, 'Coyote vs. Acme,' has successfully premiered in theaters after being rescued by Ketchup Entertainment. Following a public backlash over the studio's initial decision to cancel the completed movie for a tax write-off, the feature debuted to a strong $15.5 million box office opening weekend.
WHY IT MATTERS
This release demonstrates that public pressure and alternative distribution can successfully revive finished studio projects that were previously discarded for financial write-offs.
The Looney Tunes feature film that was given a new lease on life by Ketchup Entertainment and debuted with an estimated $15.5 million in ticket sales over the weekend.
This story was originally reported by Fortune. As an automated real-time news aggregator, NewsToolBar provides multi-perspective indexing and AI summarization while directing full readership directly to primary publisher sources.
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