
It’s not every day that a new brand enters the Indian market, but by the end of this year, we’ll have two – JSW and Denza. Last month, we exclusively reported on Denza’s intention to enter India, and now we bring you all the additional juicy details.A little bit about the brand first. Founded in May 2010 as a joint venture between BYD and Daimler AG (now Mercedes-Benz Group AG), the company announced its brand name ‘Denza’ two years later. Mercedes has since exited the partnership, and in 2022,...
This story was originally reported by Autocar India. As an automated real-time news aggregator, NewsToolBar provides multi-perspective indexing and AI summarization while directing full readership directly to primary publisher sources.
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