‘No side effects’: Dubai authority lists words clinics cannot use in ads

Doctors and healthcare facilities in Dubai cannot use exaggerated claims such as ‘the best’, ‘100%’, ‘no side effects’ and ‘immediate results’ when promoting medical services on social media, according to standards issued by the Dubai Health Authority (DHA).The rules apply to DHA-licensed healthcare facilities and healthcare professionals who advertise health services on social media. DHA said that this includes information about a health product, service, facility, professional, treatment or th...

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