NFL athletes are increasingly using fashion to build personal brands, turning their off-field style into a marketing tool that benefits both the league and the players. Their collaborations with designers and apparel companies have made their looks as newsworthy as their game highlights.
Sept 3 - NFL players are remembered for what they do on the field, but what they wear off it has become just as highlight-reel-worthy in recent years, helping both the league and its players harness fashion as a tool to grow their brands.
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