'Money cannot buy thinking': Emirates marketing chief says Dubai is a brand on its own

Dubai’s continued growth is driven by a culture of constant investment, innovation and a determination to keep improving, rather than simply relying on past achievements, said Boutros Boutros, Chief Marketing Officer of Emirates Group, during a session on the marketing of a global brand.“Success is not about standing still and saying, ‘We've had enough.’ That will never happen,” Boutros said, stressing that businesses and destinations must continuously evolve to remain competitive. He pointed to...

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