During the Parti Québécois election campaign, party members and veterans faced questions regarding the leader's serious public demeanor. The exchange highlighted the internal and external pressures placed on political figures regarding their public image and presentation. Campaign representatives responded to inquiries about the leader's lack of smiling with candid remarks.
Asked if the leader should smile more, a PQ veteran said: 'I think you’ve got a damn good idea. You should tell him!'
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