How Tim Cook pushed Apple into a new era set for John Ternus’ CEO debut

Apple is expected to launch its foldable iPhone, possibly named iPhone Ultra, soon. Tim Cook's vision, inspired by Asian market trends, drove this new design. Engineers have researched flexible screens and hinges for years, with early prototypes focusing on tablets. The V68 project, internally codenamed, faced significant engineering complexity and rising costs. Despite potential consumer pushback, Apple sees market potential in premium foldable devices.

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