Hershey Hopes Katseye Will Lure Younger Snackers to New Crème Bars

At The Hershey Company, the candy is the star, but marketing executives at the chocolate titan have figured out a way for the sweets to share screen time with some notable guests. Katseye, the popular all-girl pop group, will have a significant role in a new ad campaign aimed at introducing new Hershey’s Crème Bars […]

This story was originally reported by Variety. As an automated real-time news aggregator, NewsToolBar provides multi-perspective indexing and AI summarization while directing full readership directly to primary publisher sources.