World1h ago
Gigi Hadid taps Malika El-Maslouhi for denim launch
AI EXECUTIVE SUMMARY
Supermodel Gigi Hadid has expanded her knitwear brand, Guest in Residence, by introducing its debut women's denim collection for the fall 2026 season. Promotional campaign images shared on social media feature models Bella Hadid and Malika El-Maslouhi wearing the new jeans. This launch represents the brand's first venture outside of its traditional knitwear offerings.
WHY IT MATTERS
This launch marks a strategic product expansion for Gigi Hadid's fashion label as it moves beyond its core knitwear market into denim.
DUBAI: Supermodel Gigi Hadid tapped Moroccan-Italian model Malika El-Maslouhi and her sister Bella for the launch of her brand’s first-ever denim collection. In a series of campaign photographs shared on social media, both El-Maslouhi and Bella show off one of four new jeans offered by Hadid’s knitwear label Guest in Residence. This season marks the label’s first move beyond knitwear. Guest in Residence introduced its debut women’s denim collection for fall 2026, developed with US denim designer
This story was originally reported by Arab News. As an automated real-time news aggregator, NewsToolBar provides multi-perspective indexing and AI summarization while directing full readership directly to primary publisher sources.
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