
Freelancers across various industries are increasingly hired to fix and refine low-quality content generated by artificial intelligence systems rather than producing original work. This shift reflects a changing market where human professionals are tasked with cleaning up digital errors and flawed outputs created by companies utilizing automated tools.
As more companies turn to AI, they’re hiring freelancers to cleanup its mistakes rather than create original workLisa, a freelance graphic designer based in Spain, noticed a shift in her work after the release of ChatGPT in 2022. She went from receiving slow one-off jobs creating logos and packaging to an onslaught of requests asking her to fix versions that were generated by artificial intelligence – from sharpening fuzzy images for printing to turning flawed designs into usable files.By 2025,...
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