Entertainment3h ago
Ekta Kapoor, Gunjan Soni Unpack Balaji’s Five-Show, 200-Episode YouTube India Deal (EXCLUSIVE)
AI EXECUTIVE SUMMARY
Balaji Telefilms has partnered with YouTube in India to release five fictional shows totaling 200 episodes. Executive Ekta Kapoor and YouTube India managing director Gunjan Soni discussed the collaboration, which aims to capture audiences shifting away from traditional television toward digital platforms.
WHY IT MATTERS
This deal marks a significant shift by a major traditional television producer toward distributing long-form fiction series directly on digital streaming platforms in India.
India’s queen of television Ekta Kapoor is betting that Indian viewers walking away from appointment television will still watch long-running fiction, just on YouTube’s terms. In an interview with Variety, the Balaji Telefilms Ltd. joint MD, and Gunjan Soni, YouTube’s managing director for India, break down the partnership between the two companies, under which Balaji […]
This story was originally reported by Variety. As an automated real-time news aggregator, NewsToolBar provides multi-perspective indexing and AI summarization while directing full readership directly to primary publisher sources.
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