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BYD and Denza launch lifestyle card for selected customers with perks at 88 brands, including Adidas, KFC and mewatch
CNA Singapore✓
Original Reporting
AI EXECUTIVE SUMMARY
BYD and its premium brand Denza introduced a Lifestyle Privilege Programme, a card offering selected customers discounts and benefits at 88 partner merchants such as Adidas, KFC and the streaming service mewatch.
WHY IT MATTERS
The program expands BYD’s brand ecosystem and aims to strengthen customer loyalty as the company competes in the electric‑vehicle market.
BYD and Denza launched the BYD and Denza Lifestyle Privilege Programme on Monday (Aug 31).
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