Al-Ittihad enters film and television industry through partnership with Telfaz 11

JEDDAH: Saudi football club Al-Ittihad is expanding into film and television through a long-term strategic partnership with content production company Telfaz 11, it was announced on Tuesday. The partnership will focus on developing and producing films, series and other entertainment content for audiences in Saudi Arabia, the wider region and international markets. Riyad Al-Mazhar, Al-Ittihad’s head of corporate media, told Asharq Al-Awsat that the initiative originated within the club’s media de

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