Adidas apologises after amputee campaign featuring former Israeli soldier sparks backlash

Sportswear giant Adidas has apologised after a campaign featuring a former Israeli soldier who lost a leg during his military service sparked widespread criticism and calls for a boycott.The controversy centred on Shalev Biton, an amputee runner who appeared in an Israeli campaign promoting the company’s Single Shoe service. The initiative allows people who require only one shoe, including amputees and those with limb differences, to purchase a single shoe instead of a pair.Biton lost his left l...

This story was originally reported by Khaleej Times. As an automated real-time news aggregator, NewsToolBar provides multi-perspective indexing and AI summarization while directing full readership directly to primary publisher sources.