Technology4h ago
AI-to-AI communication could change how ads are bought and sold: Report
AI EXECUTIVE SUMMARY
Artificial intelligence could streamline ad transactions by enabling direct communication between systems, according to a report by ADvendio. This automation would reduce the need for manual coordination across the fragmented advertising ecosystem. The change could make buying and selling ads more efficient.
WHY IT MATTERS
It shows how AI could reduce friction in the advertising supply chain, potentially lowering costs and speeding up campaign deployment.
Artificial intelligence could change the way advertisements are bought and sold by enabling automated communication between systems, reducing manual coordination across the fragmented advertising ecosystem, according to a report by ADvendio, an advertising technology company.
This story was originally reported by LiveMint — Technology. As an automated real-time news aggregator, NewsToolBar provides multi-perspective indexing and AI summarization while directing full readership directly to primary publisher sources.
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