The Future of Content Marketing: It’s Not What You Think

Marketing

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future of content marketing

Have you heard the saying, “content is king?”

Well, of course, you have. But creating more content won’t necessarily get you more search traffic.

You’ve heard people like me mention stats like the average piece of content that ranks on page one of Google contains 1,890 words.

number of words

But that doesn’t mean writing in-depth content that is 1,890 words will automatically get you more search traffic. It just means that the average web page on page 1 contains that many words.

I bet you are going through the scenario below…

You keep writing content but, for some reason, you aren’t getting the amount of search traffic that you would like to be getting.

Don’t worry, I know what you are going through, and I will tell you the solution. But first, let’s go over how content marketing is changing.

Over 440 million blogs exist

The latest stat I could find on the web is that there are currently 440 million blogs.

But if you consider Medium and Tumblr (and other similar sites), that number is surely over a billion because just Tumblr alone has over 400 million blogs.

So, what does that mean for you?

Because there are so many blogs, it’s going to be hard to drive awareness.

There are roughly 7.5 billion people on this earth and the number of blogs is growing faster than the population. So, if you assume there are roughly 1 billion blogs, that means there is one blog for every 7 and a half people.

That’s way too many blogs!

So why should someone read yours instead of the others?

Why doesn’t content marketing work as well as it used to?

Because there are so many blogs, you have tons of competition.

Whatever you are thinking of blogging about, the chances are there is already someone (or tons of people!) already blogging about it. Seriously!

Even if you are planning to write about news and

Read from Blog – Neil Patel

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