Peanut butter and jelly. Batman and Robin. Eggs and ham. You've probably heard of these famous pairs (or, in some cases, noshed on them), but for inbound marketers, there's one pair in particular that goes hand-in-hand: content and marketing.
Ninety-one percent of business-to-business (B2B) professionals use content marketing as part of their strategy. Still, that doesn't mean all the content they create is top-notch, compelling, or valuable content.
But what does it take to become a good content creator? How do I become one that peers in my industry would look to for advice and opinions?
It all starts with what you do before you put your fingers to a keyboard.
A content creator produces entertaining or educational material that caters to the interests and challenges of a target audience. The content he/she produces can take many forms, including blog posts, videos, ebooks, photos, and infographics. Today, businesses employ content creators to engage new and existing customers on the brand's behalf.