Tag: Article

Digital Marketing / Analytics - 7 years ago

10 Cool Things you can do with IndexTools

By Eric Enge One of the tools that we have been evaluating during our Analytics Study is IndexTools. IndexTools is a powerful web analytics tool that is available at a relatively low price. I sat down with Dennis R. Mortensen, IndexTools COO, and we...

Digital Marketing / Analytics - 7 years ago

Web Analytics and Cookies

By Eric Enge This article will review the several different ways that analytics software packages implement first party cookies, and how it affects the accuracy of the data you receive from those software packages. The solutions chosen have interesti...