Between running influencer programs and checking out the newest Instagram features, social media marketers in 2018 had a lot to handle. Take a moment to reflect on this past year’s successes and losses. Which campaigns and content types fell flat? What could you do better at in 2019?
As 2018 comes to a close, let’s take a look at what you should prioritize in 2019 and what you should let go of.
1. Check in on trends: Augmented reality & 3D photos
Augmented reality made a splash a few years ago with Snapchat’s lenses. Now that users can design their own with the Snapchat Lens Studio, augmented reality is more accessible than ever.
While it’s still in its infancy, it’s worth keeping this technology in mind when researching new content ideas. If you have a product or experience that is difficult to describe, an immersive ad might just be the ticket for finding new leads. Imagine being a travel agency and showing potential travelers the views they might see. Or a furniture maker placing their newest couch in a room you can walk around in.
One 2018 study found that augmented reality ad revenues were expected to exceed $2 billion by 2022. These are projections