Shopping ads for the small budget: Here’s what to expect in 2019

SEM

Digital Marketing / SEM - 8 Views

Believe it or not, a new year is upon us (our surprise, of course, being in the speed of its arrival rather than the arrival itself) and in accordance with previous predictions, Shopping Ads are more important than ever for the e-commerce marketers toolbox.

What I have found to be frustrating about Shopping Ads at times, is that most articles and presentations seem to be primarily geared towards larger brands and accounts.

But what about smaller budgets? Marketing Land approached me with the idea of writing a predictions post for the SMB shopping advertiser and I loved it!

Here are my thoughts on what we can expect from Shopping Ads for smaller accounts in 2019. Please note that these aren’t completely devoid of value for larger Shopping Ads advertisers, they are just specifically created with the smaller budget account in mind.

1. The (true) beginning of the end of feeds

I think we will see full integration of Google’s page crawling service into Google Merchant Center by the 2019 holidays. In other words, I think we’ll see the feed begin it’s gasping, final breaths. To continue the metaphor at the risk of being somewhat violent… I’ll happily cheer (and assist, if possible) its demise.

I have

Read from Channel: SEM – Search Engine Land

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