Quora advertisers can now retarget users who looked at specific questions

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Quora advertisers can now retarget users that have visited specific question pages, the question-and-answer platform announced Tuesday.

Why you should care

Quora Product Manager Elynn Lee said that user questions can “provide a valuable signal on intent.”

“For example, if a Quora user is reading questions about how to buy the best marketing automation software, it’s highly likely they are in the market to buy marketing automation software,” Lee said.

To get started, select “Question Targeting” as your targeting type in Quora Ads Manager. Then, choose “Show ads to users who previously read about a question” as the targeting subtype.

The Question Date Range option lets you specify the time frame in which users visited specified question pages, such as in the last 30 days, depending on what makes sense for your campaign. Then add the questions you want to target. You can also target users who’ve visited specific Quora Sessions by adding the URLs.

Question Targeting is a new option available in Quora Ads Manager. Image: Quora

The ads are eligible to run across Quora.

Quora has been steadily rolling out enhancements to its ad platform since its 2017 launch, positioning itself to compete against larger ad platforms that have more functionality.

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