Link to my awesome content, please!


Digital Marketing / SEO - 83 Views

In my last article, I outlined several tactics for building links in challenging industries. I focused on different ways to create link-worthy content, but as we all know, that’s only half of the equation. The other half is planning a thoughtful link-building outreach campaign, because no matter how awesome your content may be, no one will link to it if they don’t know it exists.

In this article, I’m going to talk about link-building outreach, an equally important aspect of link building at a tactical level.

I’m also going to continue using the hypothetical dumpster rental company I used in the last article as my example industry. While this article uses a particular industry and targets general contractors in the examples, the concepts I share can be applied to any industry.

Create a plan

It’s easy to get excited and dive into a link-building campaign like a kid at the pool on the first day of summer. But if you do, you will probably fail, since jumping in without a plan does little for you.

If you’ve read Tim Ferris’s book “The 4-Hour Work Week,” then you should already be familiar with the concept of batching. If you haven’t read it, batching is basically just

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