Instagram’s e-commerce success is building with Stories


Digital Marketing / Content - 49 Views

In addition to the big digital money makers like Amazon, Shopify, eBay and Alibaba, social media platforms have become one of the most effective vehicles for brands to drive e-commerce sales. The thing that kick-started it all? Creators.

The rise of influencer marketing has been sparked not only by the trust that consumers place in their favorite social superstars; findings that show 11 times the ROI of traditional advertising. This has resulted in the number of creator campaigns in 2018 more than doubling when compared to 2017.

Perhaps of the most effective social platforms for influencer marketing is Instagram, which is now being leveraged in roughly 93 percent of campaigns, according to CreatorIQ (my employer). And the top post format on the top platform? Instagram Stories, which have seen utilization grow by 60 percent in the last quarter for creator campaigns.

To put this in perspective, Instagram is currently being leveraged more than twice the second-most leveraged social platform, Facebook. Both Facebook and Twitter influencer marketing campaign volumes have dropped by 20 percent and 10 percent respectively in the last year.

Instagram boom results in advertiser growth

This was a big year for Instagram. Not only did the company surpass the 1 billion monthly active users milestone, but they’ve enjoyed a continued rise in the adoption of Instagram Stories. Although the Stories functionality is strikingly similar to the feature that propelled Snapchat to superstardom, Instagram Stories now boast twice as many daily users as Snapchat’s service. The most promising thing about this feature from a brand perspective? The ability to link out or create shoppable videos.

Stories were the first native post format on Instagram that allowed links to be embedded directly. They also give brands the opportunity to sell products directly within the application, which is one of the big reasons that there are more

Read from Channel: Content Marketing – Marketing Land