How to Leverage Email Marketing in Your Fundraising Strategy


Digital Marketing / Email - 51 Views

This is a guest post from OneCause.

Thanks to a growing number of millennial donors and a renewed cultural focus on philanthropic giving, fundraisers have continued to sustain their place as a focal point of today’s nonprofit strategy. Add to this the growth of social media and peer-to-peer fundraising as new forms of donor engagement, and nonprofit groups are in an unprecedented era of opportunity.

Making the most of this opportunity, however, is another thing altogether.

Whether you’re hosting a gala, 5K, or auction, email is truly the most tried-and-true option. Every nonprofit organization has a list in their CRM application of previous donors, supporters, and event attendees. This list is the perfect jumping-off point to kick-start outreach and drive donations, attendance, and social engagement.

Here are four ways your nonprofit can leverage email in your fundraising strategy:

1. Engage previous event attendees and donors.

If you’re getting ready to launch a new campaign or idea, email is the best way to introduce it to your supporters since you already have a wealth of contact information at your fingertips.

When it comes down to engaging your contacts, keep the following email best practices in mind. After all, even though you’re targeting nonprofit donors, the rules of

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