Influencer marketing is a trendy topic these days, but it doesn't require a lot of work or a ton of money to harness the power of influencers on your brand's social media channels.
One of the lowest-effort and most organic ways to work with another person or brand to advance your marketing goals is by hosting an Instagram takeover.
Not sure what we're talking about? Instagram takeovers involve a person or brand posting on your Instagram channel to give followers a peek at new and unique content from another perspective. Here's an example of our friends at WeWork taking over our Instagram account:
In this post, we'll dive into how to host your own Instagram takeover to drive engagement, brand awareness, and more positive outcomes for your brand.
What's an Instagram Takeover?
Instagram takeovers consist of one user taking over another Instagram account temporarily and sharing original content with their audience. Takeovers usually take place between influencer and brand Instagram accounts within the same industries or geographic locations. For example, here's a post from a one-day Instagram takeover when we hosted Wistia on HubSpot's Instagram and Instagram Stories:
Other types of Instagram