Content marketing has been steadily growing for several years now. More and more businesses realize the long-term ROI of brand-owned content. 2018 was a big year for content, as recent studies have been showing:
- Content marketing revenue& is projected& to exceed $300 billion by 2019
- 86% of B2C marketers& think content marketing is a key marketing strategy.
- Content marketing generates over& 4x& more leads than PPC per $1000 within 36 months.
Yet, there’s one common problem I often see when auditing websites: lack of content planning behind marketing efforts. Most businesses seem to publish content only because they have heard that “Content is king” or because they saw competitors trying to put out some content too. According to a Marketing Profs and CMI study,& the majority of surveyed businesses (63% of them)& don’t have a documented content strategy.
Publishing content for the sake of publishing content is useless. No wonder why so many businesses see zero results from their on-site content. An effective content strategy involves a lot of analyzing, organizing and planning. It may be tough, but it’s the only way to go if you want to see your content drive traffic and conversions.
Here’s how to plan and organize your content strategy to the!DOCTYPE>