How GDPR Saved Email Marketing

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Digital Marketing / Email - 36 Views

As a global company that empowers marketers to send emails, the subject of GDPR is at the forefront of our minds at Campaign Monitor.

GDPR, the General Data Protection Regulation (GDPR), is a joint proposal by the European Commission, European Parliament, and the Council of the EU which provides individuals with even greater control over the collection and use of their personal data.

After its implementation in 2018, GDPR caused email marketers stress and anxiety as they wondered how the regulation would affect their business. We watched as companies around the world adjusted their plans in response to these new rules enforced by the European Union, and we changed our strategies to make sure our emails complied.

But today, we’re going to dispel some fears and shed new light on the positive aftereffects of GDPR. And beyond that, we’re even going to see how GDPR saved email marketing.

But to see its saving power, we must first reflect on a time when marketers around the world feared that their marketing programs were destined to die at the hands of GDPR.

Let’s take a minute to remember how each of us viewed marketing before GDPR.

Now think back to the feeling you had when this reality hit:

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