There has been a seismic shift in consumers search behavior as an estimated 56 percent of people begin their product search on Amazon, not Google.
If 2018 was the year in which Amazon finally began to overtake Google as the predominant ecommerce search engine, then 2019 will be the year in which Amazon comes to fully dominate consumersâ€™ product searches altogether.
If your brand is not selling on Amazon, you’re losing out on sales, and if you’re not optimizing your organic listings in Amazon, you’re already one step behind your competition.
As more and more consumers embrace Amazon search for their shopping needs how do sellers position themselves to achieve maximum visibility on the search results page? And what factors or tactics will be imperative to visibility in 2019?
Keywords will still be key
At the core of Amazon optimization is keyword research. This will not change as Amazonâ€™s A9 algorithm is highly dependent on text match relevancy (how well your product matches the search queries of the customer) to serve the most relevant products to searchers. Your product can only be found for a specific search query if the product listing contains the keyword searched.
However, the way in which people search on other search