Here’s how brands can leverage social investment returns in 2019


Digital Marketing / Social - 40 Views

Looking back on my career, I’ve seen major shifts in advertising – all enabled by the digital age. From the advent of search spurring the rise of SEO/SEM, to the rise of data-driven personalization, mobile, UGC, and over the past decade, the rise in social media advertising. CMOs now identify social as the most effective and efficient advertising channel available. This direct line of communication isn’t to millions, it’s to billions. Social is how we consume media, connect with others, conduct research and ask for recommendations, seek help and get support, and increasingly, it’s the way we buy.

Accordingly, marketers are aggressively increasing their social ad budgets, up 32 percent in 2018 alone, and it’s only expected to keep climbing this year. According to Hootsuite’s 2019 Social Trends report, 78 percent of respondents have either already invested in social advertising, or plan to in the coming year. Think about this: Facebook alone accounts for 23 percent of total U.S. digital ad spending.

But the intense popularity of social advertising has created new challenges. Standing out from the onslaught of content is at the top of the list. Rising competition in social advertising driving up the cost is a close second. So how

Read from Channel: Social Media Marketing – Marketing Land