Facebook to begin testing new ‘Highlights’ feature that lets users save Stories


Digital Marketing / Social - 97 Views

Facebook has confirmed it will begin testing a new “Highlights” feature that allows users to save Stories to their profiles beyond the current 24-hour time period a Story remains available.

“People have told us they want a way to highlight and save the Stories that matter most to them. We’ll soon start testing highlights on Facebook — a way to choose Stories to stay on your profile, making it easier to express who you are through memories,” says a Facebook spokesperson.

Saved Highlights will display as a horizontal bar on a user’s profile and will show view counts. Users can customize Highlights with a name and cover photo.

Facebook first copied Snapchat’s Stories, not even taking the effort to rename the feature, when the company made it part of Instagram’s platform two years ago. After adding it to Instagram, Facebook released its own version of Stories in March of last year, and by October extended it to Pages.

By giving Stories over to Pages, Facebook opened up the feature to brands and public figures on the app. In May, TechCrunch reported Facebook had begun testing 5- to 15-second skippable video ads in Stories on both Instagram and Facebook. The TechCrunch report

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