Email’s humble beginnings and the birth of tracking pixels


Digital Marketing / Email - 68 Views

It should come as no surprise to everyone reading this that email is the oldest, most venerable and original marketing channel. Ray Tomlinson sent the first email in 1972 as a test message to himself. The email traveled from one computer to another sitting right beside it at a lab in Cambridge, Massachusetts. Today, email is knocking on the door of 50 while spam, as we know it, or as it’s come to be known, is ominously celebrating its 40th birthday.

The beautiful thing about the internet is that it doesn’t forget. A simple Google search will give you the name of Gary Thuerk as the progenitor of spam. In truth, Gary Thuerk worked in marketing and sales for the now defunct Digital Equipment Corporation (DEC). In 1978, Gary wanted to announce a new product — printing out invitations and information about the product was slow, costly and laborious, so he had the brilliant idea that he could notify everyone on ARPANET (the predecessor of the internet when it was still a Defense Department project) about the availability of the DEC 20.

Read part 2 of this series: Email trustworthiness: Here’s how to avoid looking like spam

When Thuerk sent this email, it

Read from Channel: Email Marketing – Marketing Land