Email trustworthiness: Here’s how to avoid looking like spam


Digital Marketing / Email - 71 Views

We’ve come a long way since the early days of email and its critical role in all corners of the internet. Today, email is the life line between brands and consumers — transactional email helps close the loop on user-initiated transactions, thus limiting the amount of time both parties need to spend tying up loose ends. Password resets have automated the most basic customer service function. Believe it or not, there used to be long wait times on phones to change a password or re-access an application that locked you out. According to Forrester research, a helpdesk call for a password reset can run a company $70 per call!

Meanwhile, two-factor authentication that combines mobile apps, PII designated by the user and, on occasion, an email have made critical applications and services more secure. Email is not only the means by which the internet has been built — allowing collaboration between remote parties — but it has become the very foundation of digital identity, in addition to the most reliable, personalized and universal document store in the world.

Read part 1 of this series: Email’s humble beginnings and the birth of tracking pixels

The rise of spam

At the same time that the commercial

Read from Channel: Email Marketing – Marketing Land