Category : SEM

Digital Marketing / SEM - 1 month ago

Protect your brand in search

98% of your competition is brand bidding. Advertisers bid on each others brand and trademarked terms to steal website traffic. This commonplace practice goes largely unchecked across major search verticals and is extremely difficult to monitor at sca...

Digital Marketing / SEM - 2 months ago

Getting Started with Responsive Search Ads

Responsive Search Ads (RSAs) are perhaps the most innovative change coming to your search campaigns since 2016. Join our webinar to learn more about Google’s new RSA format and the best practices for running successful campaigns. We’ll cover the foll...

Digital Marketing / SEM - 2 months ago

Driving sales and profits with Facebook Ads

Attendees on the second day of SMX East were treated to a double-dose of incredible presentations about Facebook advertising. Veronica McGhee of Cramer-Krasselt and Michelle Morgan of Clix Marketing gave away some great strategies on how to succeed...

Digital Marketing / SEM - 2 months ago

Tips for using the new Google Ads interface

Google is in the process of rolling out their new Google Ads interface. This is the second time Google has said they’d roll out the update and this time they mean it! In this article, I’ll talk about some of my likes, dislikes and general experience...