Category : SEM

Digital Marketing / SEM - 1 year ago

How to decide ‘Should I bid?’

One age-old question that often comes up when I chat with new prospects or new clients is, “Should I bid on my brand terms or generic terms where I rank in the top three organically?” This question is hardly trivial. It matters a great d...

Digital Marketing / SEM - 1 year ago

Beware these 7 sneaky PPC attribution tricks

PPC account managers are held to exacting performance standards. Their efforts are judged by KPIs like Return on Ad Spend (ROAS) and CPA (Cost Per Acquisition). That sounds simple enough. But it’s a lot easier to set tough performance standard...