Category : SEM

Digital Marketing / SEM - 8 months ago

Quality Score and other leverage points

Looking for ways to gain an advantage in paid search? Columnist Kevin Lee has some ideas to increase Quality Score metrics and surpass your competitors. The post Quality Score and other leverage points appeared first on Search Engine Land. Please v...

Digital Marketing / SEM - 8 months ago

Micro-wins: The true secret to AdWords success

The PPC world is rife with stories of quick wins, hacks and tricks that lead to big gains in paid search performance -- but columnist Jacob Baadsgaard notes that the best results with AdWords accounts are often the result of many smaller wins over ti...

Digital Marketing / SEM - 9 months ago

5 strategies to improve your ad copy

Ad copy is a very important element in online advertising, but it’s often “set and forget” — once written, advertisers move on to newer and/or sexier strategies and tactics. Ad copy is often one of the first areas I focus on to boost advertisi...