Category : Paid

Digital Marketing / Paid - 10 months ago

Ad fraud detection: A guide for marketers

Ad fraud seems to consistently produce news headlines in the advertising world. Half the time it’s people claiming that the sky is falling, while the other half claim, in essence, “no big deal.” There are obvious biases to take into...

Digital Marketing / Paid - 10 months ago

4 reasons why digital context matters

“I’m shocked, shocked to find that my ads are running adjacent to questionable content!” Just as it defies credibility that good Captain Renault was completely unaware of the rampant gambling at Rick’s Café in “Casablanca,” so too...