Category : Mobile

Digital Marketing / Mobile - 5 months ago

How to maximize value from push notifications

In my last post, I talked about how to use email to get even more out of your most valuable users (your customers!). Email is certainly a tried-and-true digital channel, but it’s also limited, especially in the case of app retention and engagement. I...

Digital Marketing / Mobile - 5 months ago

US market becoming a smartphone duopoly

Last week, Google received the largest antitrust fine ever imposed by the European Commission (EC). At the highest level, that fine is about Google’s dominance of the world’s smartphone market. Android is far and away the dominant operat...