Category : Email

Digital Marketing / Email - 3 weeks ago

7 inspiring email templates

Email allows marketers to reach their buyers at the scale of their business, and forms a critical part of how marketers create the personalized experience that buyers demand. Integral to both campaigns and 1-to-1 communications, email is a main vehic...

Digital Marketing / Email - 1 month ago

7 Must-Know Email Personalization Tactics

This post was updated in December 2018. Email personalization is a way to authentically connect with your subscribers by sending targeted and relevant content that matters most to them. If subscribers don’t feel like they matter to your brand, then m...

Digital Marketing / Email - 2 months ago

Step up your email personalization game

Many brands struggle to move beyond basic personalization tactics such as the use of the recipient’s first name. In fact, only 37 percent of consumers say that the personalization they receive from marketers is adequate, according to a new Yes Marke...

Digital Marketing / Email - 2 months ago

The Email Minute 02: Email is a Big Deal

To many people, email tends to be an afterthought. Companies invest big dollars in lots of ad campaigns and paid media channels, but give only a small amount of their budget to email marketing. With huge revenue results and ROI coming from email mark...