Category : Email

Digital Marketing / Email - 8 months ago

Lessons from the Customer Journey

American novelist and poet, Don Williams Jr., once wrote that “our lessons come from the journey, not the destination.” I’m sure you’ve come across a slew of quotes that share a similar sentiment, but I think it’s fair to say that for most folk...

Digital Marketing / Email - 8 months ago

12 email marketing fundamentals to master

One of the fundamental premises of marketing automation is email engagement. And as modern marketers, we are under serious pressure for our emails to perform — they must drive engagement, conversions, and most importantly, revenue. But with th...

Digital Marketing / Email - 8 months ago

The 4 key metrics to a successful email

Measuring performance and refining your copy are at the heart of conversion copywriting. Which is why, now that you’ve written your high-performing email, there’s one last thing you need to do after you send it: measure how it performs....

Digital Marketing / Email - 9 months ago

Five marketing automation myths busted!

Technology is often surrounded by mystery and myths that keep new users from joining the early adopters. Marketing automation technology is no different. Read this white paper to see five common marketing automation myths busted and learn more about...