Category : Email

Digital Marketing / Email - 1 week ago

Step up your email personalization game

Many brands struggle to move beyond basic personalization tactics such as the use of the recipient’s first name. In fact, only 37 percent of consumers say that the personalization they receive from marketers is adequate, according to a new Yes Marke...

Digital Marketing / Email - 3 weeks ago

The Email Minute 02: Email is a Big Deal

To many people, email tends to be an afterthought. Companies invest big dollars in lots of ad campaigns and paid media channels, but give only a small amount of their budget to email marketing. With huge revenue results and ROI coming from email mark...

Digital Marketing / Email - 4 weeks ago

The Email Minute 01: Advocating For Email

The sooner you solidify your email strategy, the sooner you’ll engage your customers and audience with powerful, revenue-strengthening messages. In this edition of The Email Minute, Shane Phair gives some advice on how you can advocate for emai...