Category : Email

Digital Marketing / Email - 3 months ago

A Practical Guide to Preheaders

Article first published in December 2011, updated February 2019. When optimizing HTML email for mobile, it’s really easy to get overwhelmed by the CSS trickery and technical stuff and simply put it all in the too-hard basket. But the truth is that s...

Digital Marketing / Email - 3 months ago

How Effective Is Influencer Marketing?

When you first created your Facebook profile, assigned your Myspace top 8, sent your first tweet, or uploaded your Instagram square, you probably had a sense that social media would change the way you spent your time, communicated with others, and re...