Category : Analytics

Digital Marketing / Analytics - 3 months ago

Where is Google Attribution?

In May 2017, Google announced the launch of a free version of Google Attribution. In October of that year, it said the tool had rolled out to “hundreds more” advertisers. But now, more than a year and a half later, it has stayed under the...

Digital Marketing / Analytics - 4 months ago

What is identity resolution?

Identity resolution tools take simple analytics a step further by tying online behavior to a consumer’s unique identity, giving marketers the information they need to zero in on their target consumers with highly personalized, tailored offers t...