Category : Analytics

Digital Marketing / Analytics - 1 week ago

Step up your multichannel marketing game

Join our experts from Epsilon as we share four critical steps to improve multichannel marketing execution. From CRMs to CDPs, we’ll explain the differences between technologies, discuss the use cases for each and offer tips for optimization. We’ll pr...

Digital Marketing / Analytics - 1 month ago

From funnel to flywheel

If you’re like most marketers, you could name the basic parts of the sales funnel in your sleep: Awareness, Interest, Evaluation, Decision, and Purchase. Of course, businesses have tweaked the model over the years, adding extra steps and so forth, b...

Digital Marketing / Analytics - 1 month ago

Google Data Studio comes out of beta

Google’s two-year-old free reporting and data visualization platform, Google Data Studio, is now generally available. Integrations and data connectors. Data Studio, now part of Google Marketing Platform, has native integrations with Google Ana...