By Admin

Digital Marketing / Analytics - 4 years ago

Facebook Post Types: Picking a Winner Isn’t Easy

It’s no secret that at StoneTemple we are Google+ enthusiasts. It’s widely known in the Google+ community that image posts are the most effective. And it makes sense; today’s users expect a rich experience when they interact with the web, with quality, eye-catching visuals that convey the tone and m...

Digital Marketing / Social - 4 years ago

Top 5 Ways to Use Google+ for SEO

This Q&A series is designed to help new SEOs get started. The questions come from the young SEO professionals at the nonprofit Revision Ventures, and the answers come from you, experts in the digital marketing community.  In this post, Conductor’s Chris Keelan explains how to use Google+ for SEO...

Digital Marketing / Analytics - 4 years ago

What to Do When Your Website Traffic Drops

Introducing Episode 1 of our new video series: Hardcore SEO! In this episode Stone Temple Consulting Senior Marketing Consultant Brian Weiss shares how to evaluate a sudden traffic loss on your website. The Hardcore SEO series will bring you insights like this from Stone Temple’s team of seaso...

Digital Marketing / Analytics - 7 years ago

Javascript location and Analytics Accuracy

By Eric Enge Last year in our Web Analytics Shootout report we discussed the affect that Javascript placement has on the collection of analytics data. For example, you can place your analytics Javascript at the top of you page (right after the opening <BODY> tag, or even in the header), or at...

Digital Marketing / Analytics - 7 years ago

10 Cool Things you can do with IndexTools

By Eric Enge One of the tools that we have been evaluating during our Analytics Study is IndexTools. IndexTools is a powerful web analytics tool that is available at a relatively low price. I sat down with Dennis R. Mortensen, IndexTools COO, and we went through 10 cool things you can do with IndexT...

Digital Marketing / Analytics - 7 years ago

11 Cool Things you can do with HBX Analytics

By Eric Enge Next up in our series of cool things about analytics article series, is Visual Sciences’ HBX Analytics. To help me learn the ropes of HBX Analytics, I had the capable help of Ali Behnam, who works in professional services at Visual Sciences. What you will see in the points below i...

Digital Marketing / Analytics - 7 years ago

10 Cool Things you can do with Clicktracks

by Eric Enge One of the web analytics packages that we have been evaluating during our Analytics Study is Clicktracks. Clicktracks offers a powerful analytics capability, at an affordable price. So as part of our 10 Cool Things analytics article series, I thought it would make sense to dig into it a...

Digital Marketing / Analytics - 7 years ago

Web Analytics and Cookies

By Eric Enge This article will review the several different ways that analytics software packages implement first party cookies, and how it affects the accuracy of the data you receive from those software packages. The solutions chosen have interesting implications on the overall capability of the p...

Digital Marketing / Analytics - 7 years ago

Jim Sterne on Social Media Metrics

Key Points Jim provides great perspective on how we should think about Social Media Analytics. The major takeaways from this discussion are: Social behavior is intrinsic to the web. Today it might be Facebook and Twitter, and tomorrow it might be something else. What matters is that the power to...

Digital Marketing / Analytics - 8 years ago

Adam Lewis Interviewed by Eric Enge

Adam Lewis Adam is a digital strategist who specializes in online marketing strategy, site optimization and analytics, search engine marketing, product and social web integration. Adam was most recently a Senior Product Specialist at Google Latin America in their Buenos Aries office and has worked w...