Instagram used to be a black hole in terms of third-party marketing tools.
Fast forward to 2019 and times have changed. From social listening to engagement metrics, businesses on Instagram are spoiled for choice when it comes to Instagram analytics.
Zeroing in on the right Instagram analytics tools can be tricky, though.
Why? Tools come and go. The platform’s recent surge in popularity coupled with frequent changes to its API makes it difficult to find a reliable, long-term solution.
Listen: we totally get it. That’s why we put together a comprehensive list of Instagram analytics tools you can use in tandem to master your key marketing metrics.
Use these Instagram analytics tools to transform into a power user
Spoiler alert: there is no “silver bullet” to crushing it on Instagram.
Given the diversity of the platform and its content, it’s oftentimes best to have multiple Instagram analytics tools on deck based on your priorities.
Maybe you’re focused on Stories and user-generated content. Perhaps you’re frequently running ads and influencer campaigns.
Regardless of your goals, the following combination of free and paid Instagram analytics tools can help you step up your data-tracking game ASAP.
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