8 ways to effectively extend your Instagram reach

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The greater your Instagram reach, the more eyes you can get on your brand’s visual content.

Seems like a no-brainer, right?

But in the face of the platform’s& ever-changing algorithm, brands need to explore beyond traditional Instagram tips and best practices.

Expanding your reach on Instagram is about much more than a brute force content marketing attack, by the way.

Listen: Instagram moves& crazy fast. With over a billion monthly active users and a constant flood of content, now’s the time to rethink how you can extend the lifespan of any piece of content.

And in turn, your Instagram reach.

Tired of your posts feeling like a flash-in-the-pan? In this guide, we’ll delve into exactly how you can squeeze more out of your Instagram content both on-platform and off. The end result of these tactics is more traffic and long-term engagement for your Instagram posts.

1. Start cross-posting your content

Perhaps the most straightforward way to extend your Instagram reach is to cross-post your content to other social platforms.

Pretty simple, right?

Instagram automatically gives you the option to publish content to the likes of Facebook, Twitter and Tumblr, for starters.

Instagram already allows you to cross-post content for Twitter, Facebook and Tumblr

Cross-posting Instagram content to Facebook, in particular, is fairly common practice. Check out this recent post from Starbucks’ Instagram…

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