7 Welcome Email Dos (and Don’ts!) for Stellar Results

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Digital Marketing / Email - 55 Views

First impressions count. They have the ability to make or break your business. And that’s why your welcome emails not only have to showcase your brand in the best possible light, but also have to engage your customers in the right way.

Welcome emails are a vital part of any marketing campaign so we’ve provided everything you need to know to make yours successful, including the top 7 welcome email dos and don’ts.

Why are welcome emails so important?

Open rates for welcome emails are, on average, 50%. This means that, compared to standard newsletters, they are 86% more effective.

Frankly, you’re never going to get this type of opportunity or success rate ever again, so you need to make the most of it.

However, over 50% of brands don’t automatically send a welcome email when their customers or potential customers subscribe. When 74% of new subscribers expect this type of email and subscribers show a 33% higher engagement rate on a long-term basis, you can’t afford to miss this opportunity.

When a customer has gone to the effort of signing up to your mailing list, it is clear your brand already resonates with them. They want to know more about your company and they might

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