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best-ads-from-may.png

In May, agencies got creative with alternative advertising mediums.

While there were still plenty of traditional video and print ads on our radar, some crafty designers and copywriters turned to apps, bottled scents, modeling clay, and even an icy road trip& to get their messages across.&

Among other things, this month's roundup features an accidentally viral print ad, an unusual Tinder profile, and a pop-up travel agency that uses custom scents to encourage& spur-of-the-moment excursions. Check them all out below.

10 of the Best Ads from May

1) Visit Sweden

In a clever stunt to generate some tourism buzz, the entire country of Sweden recently listed itself on Airbnb.

Gothenburg-based agency& Forsman & Bodenfors (you might know them as the agency behind Volvo's "Epic Split" ad) developed a stunning video to advertise the listing, showcasing Sweden's natural beauty and explaining& Allemansrätt --& The Right of Public Access that enables Swedes and visitors to explore the countryside freely.&

&

2) Syoss

While most hair care& ads depend on formulaic, slow-mo shots of unnaturally& swishy, sparkly, CGI-enhanced hair, this new work for Syoss by& walker Zurich highlights a hair dilemma most of us can actually relate to: where do you find the time to properly style your hair before your morning commute?

Laced with existential dread (and fabulous copywriting), the ad portrays harried commuters as helpless victims of lost time and bad hair. "With this film, we wanted to create something that was different to the usual mould that hair ads stick to,"& Pius Walker,& Creative Director at& walker Zurich, said to Adweek. "We’re lucky enough to have a client who allows us to do this and push away from the conventional."

&

3) Kenya's Ol Pejeta Conservancy

Sudan is the last male Northern White Rhino on Earth, and he needs some help finding a mate. So naturally, he joined Tinder.

Since Sudan can't mate under normal conditions, scientists at Kenya’s Ol Pejeta Conservancy need to raise money for research into Artificial Reproductive Techniques to help him breed through one of the 7,000 Southern White Rhinos currently in existence.

Ogilvy Africa launched a campaign around the effort, starting with signing Sudan up for a Tinder account.& When users on the dating app swipe right to "match" with Sudan, they'll be sent a link to donate money via the app's messaging system.&

Chris Wall, Ogilvy's late vice chairman who passed away earlier this month, was notably one of the writers on the viral campaign.&

&

4) Thalys

Particular smells can conjure& vivid memories and stir up old emotions, but can they spur us to travel somewhere new? In this inspired campaign for French rail company Thalys, Paris-based agency Rosapark set out to bottle scents that captured the essence and energy of different European cities.

Thalys then set up a pop-up travel agency in a Brussels art gallery, inviting people to select trips on the spot based on their favorite bottled scents. The stunt is captured in the artful spot below.

&

5) Merck Consumer Health

In an effort to change the perception that you can't learn new skills after a certain age, German pharmaceuticals& company& Merck Consumer Health teamed up with Ogilvy Italy to film this "social experiment" with parents of the Turin diving team.&

As the parents watch their children practice in the pool, they're asked if they would ever take up diving themselves. Their responses are pretty unanimously: "I'm too old to start."

Perfectly on cue, 79 year-old& Pino Auber executes a perfect dive from the highest-platform, spurring applause& from the parents. We learn that Auber didn't start diving until age 57, setting the ad up for its main message:& "Today we're living longer. There's always time for a first time."

&

6) The Friars

Thanks to some seemingly lazy but actually ingenious copywriting, this simple ad for an English pub went viral in May after someone uploaded an image of it to photo-sharing& website Imgur.

The ad features a text conversation between the owner of The Friars, a& Bridgnorth-based pub, and designer& Dave Blackhurst. At first glance, it looks like Blackhurts simply used a real conversation as the ad, but it turns out he cleverly fictionalized the whole thing.&

"The irony is I don’t have a smartphone, I have a Nokia C2, so it took me about three minutes to come up with the idea but a few hours to put it together with an online message generator and Photoshop," Blackhurst said to a local paper, The Shropshire Star.

friars-ad.jpg
Image Credit: Tom Wysocki on Twitter

&

7) Oscar Mayer

In an effort to bring hotdogs to every remote corner of America, Oscar Mayer's team of professional "Hotdoggers" (yes, this is their official title) hopped into the iconic& Wienermobile and trundled off towards& Whittier, Alaska.

The branded adventure, orchestrated by Mcgarrybowen, Olson Engage, and Starcom, was documented in the below film. Watch as the two Hotdoggers -- Kayla and Franscico -- heroically navigate precarious roads on their quest to bring nitrate-free joy to Whittier's 220 citizens.&

The whole thing is like a fever-dream version of Ice Road Truckers -- in a good way.&

&

8) Play-Doh

In honor of the company's 60th birthday, Play-Doh teamed up with DBB Paris to create a series of epic, imaginative sculptures for use in a print and poster campaign.&

"I had written a series of headlines that each& described one aspect of this world that is governed by the imagination and positive values,"& Jean-François Bouchet, senior copywriter at DBB Paris,& said to Adweek. "And with [senior art director Emmanuel Corteau], we thought it would be wonderful to actually hand-make the ads and be 100& percent in the DNA of the brand. We also wanted to speak both to parents and adults, who could each discover a multitude of details in each print and experience the excitement of a child in front of a Christmas shop window."


Image via Adland

&

9) Apple

In this charming, energetic spot from Apple, the iPhone 7 plus' new Portrait Mode setting helps transform a quiet neighborhood barber shop into a popular destination.

When one of the barbers starts snapping professional-looking pictures of satisfied patrons and displaying them in the window, word quickly spreads -- and pretty soon there's a line around the block. The ad excels& at showing how easy it is to use Portrait Mode, without boring us with the specific details.&

&

10) Alzheimer’s Research U.K. (in collaboration with Shazam)

To raise awareness for the devastating& effects of& Alzheimer’s disease,& Alzheimer’s Research U.K. worked with agency& Innocean Worldwide U.K.& to create "The Day Shazam Forgot."

The popular app, which can identify song names on the spot, started to temporarily "forget" the names of songs and artists. Once the app "remembered", users would be directed to a page on& Alzheimer’s awareness and encouraged to donate.

What were your favorite ads from May? Let us know in the comments.

free-infographics-templates&

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best-ads-from-may.png

In May, agencies got creative with alternative advertising mediums.

While there were still plenty of traditional video and print ads on our radar, some crafty designers and copywriters turned to apps, bottled scents, modeling clay, and even an icy road trip& to get their messages across.&

Among other things, this month's roundup features an accidentally viral print ad, an unusual Tinder profile, and a pop-up travel agency that uses custom scents to encourage& spur-of-the-moment excursions. Check them all out below.

10 of the Best Ads from May

1) Visit Sweden

In a clever stunt to generate some tourism buzz, the entire country of Sweden recently listed itself on Airbnb.

Gothenburg-based agency& Forsman & Bodenfors (you might know them as the agency behind Volvo's "Epic Split" ad) developed a stunning video to advertise the listing, showcasing Sweden's natural beauty and explaining& Allemansrätt --& The Right of Public Access that enables Swedes and visitors to explore the countryside freely.&

&

2) Syoss

While most hair care& ads depend on formulaic, slow-mo shots of unnaturally& swishy, sparkly, CGI-enhanced hair, this new work for Syoss by& walker Zurich highlights a hair dilemma most of us can actually relate to: where do you find the time to properly style your hair before your morning commute?

Laced with existential dread (and fabulous copywriting), the ad portrays harried commuters as helpless victims of lost time and bad hair. "With this film, we wanted to create something that was different to the usual mould that hair ads stick to,"& Pius Walker,& Creative Director at& walker Zurich, said to Adweek. "We’re lucky enough to have a client who allows us to do this and push away from the conventional."

&

3) Kenya's Ol Pejeta Conservancy

Sudan is the last male Northern White Rhino on Earth, and he needs some help finding a mate. So naturally, he joined Tinder.

Since Sudan can't mate under normal conditions, scientists at Kenya’s Ol Pejeta Conservancy need to raise money for research into Artificial Reproductive Techniques to help him breed through one of the 7,000 Southern White Rhinos currently in existence.

Ogilvy Africa launched a campaign around the effort, starting with signing Sudan up for a Tinder account.& When users on the dating app swipe right to "match" with Sudan, they'll be sent a link to donate money via the app's messaging system.&

Chris Wall, Ogilvy's late vice chairman who passed away earlier this month, was notably one of the writers on the viral campaign.&

&

4) Thalys

Particular smells can conjure& vivid memories and stir up old emotions, but can they spur us to travel somewhere new? In this inspired campaign for French rail company Thalys, Paris-based agency Rosapark set out to bottle scents that captured the essence and energy of different European cities.

Thalys then set up a pop-up travel agency in a Brussels art gallery, inviting people to select trips on the spot based on their favorite bottled scents. The stunt is captured in the artful spot below.

&

5) Merck Consumer Health

In an effort to change the perception that you can't learn new skills after a certain age, German pharmaceuticals& company& Merck Consumer Health teamed up with Ogilvy Italy to film this "social experiment" with parents of the Turin diving team.&

As the parents watch their children practice in the pool, they're asked if they would ever take up diving themselves. Their responses are pretty unanimously: "I'm too old to start."

Perfectly on cue, 79 year-old& Pino Auber executes a perfect dive from the highest-platform, spurring applause& from the parents. We learn that Auber didn't start diving until age 57, setting the ad up for its main message:& "Today we're living longer. There's always time for a first time."

&

6) The Friars

Thanks to some seemingly lazy but actually ingenious copywriting, this simple ad for an English pub went viral in May after someone uploaded an image of it to photo-sharing& website Imgur.

The ad features a text conversation between the owner of The Friars, a& Bridgnorth-based pub, and designer& Dave Blackhurst. At first glance, it looks like Blackhurts simply used a real conversation as the ad, but it turns out he cleverly fictionalized the whole thing.&

"The irony is I don’t have a smartphone, I have a Nokia C2, so it took me about three minutes to come up with the idea but a few hours to put it together with an online message generator and Photoshop," Blackhurst said to a local paper, The Shropshire Star.

friars-ad.jpg
Image Credit: Tom Wysocki on Twitter

&

7) Oscar Mayer

In an effort to bring hotdogs to every remote corner of America, Oscar Mayer's team of professional "Hotdoggers" (yes, this is their official title) hopped into the iconic& Wienermobile and trundled off towards& Whittier, Alaska.

The branded adventure, orchestrated by Mcgarrybowen, Olson Engage, and Starcom, was documented in the below film. Watch as the two Hotdoggers -- Kayla and Franscico -- heroically navigate precarious roads on their quest to bring nitrate-free joy to Whittier's 220 citizens.&

The whole thing is like a fever-dream version of Ice Road Truckers -- in a good way.&

&

8) Play-Doh

In honor of the company's 60th birthday, Play-Doh teamed up with DBB Paris to create a series of epic, imaginative sculptures for use in a print and poster campaign.&

"I had written a series of headlines that each& described one aspect of this world that is governed by the imagination and positive values,"& Jean-François Bouchet, senior copywriter at DBB Paris,& said to Adweek. "And with [senior art director Emmanuel Corteau], we thought it would be wonderful to actually hand-make the ads and be 100& percent in the DNA of the brand. We also wanted to speak both to parents and adults, who could each discover a multitude of details in each print and experience the excitement of a child in front of a Christmas shop window."


Image via Adland

&

9) Apple

In this charming, energetic spot from Apple, the iPhone 7 plus' new Portrait Mode setting helps transform a quiet neighborhood barber shop into a popular destination.

When one of the barbers starts snapping professional-looking pictures of satisfied patrons and displaying them in the window, word quickly spreads -- and pretty soon there's a line around the block. The ad excels& at showing how easy it is to use Portrait Mode, without boring us with the specific details.&

&

10) Alzheimer’s Research U.K. (in collaboration with Shazam)

To raise awareness for the devastating& effects of& Alzheimer’s disease,& Alzheimer’s Research U.K. worked with agency& Innocean Worldwide U.K.& to create "The Day Shazam Forgot."

The popular app, which can identify song names on the spot, started to temporarily "forget" the names of songs and artists. Once the app "remembered", users would be directed to a page on& Alzheimer’s awareness and encouraged to donate.

What were your favorite ads from May? Let us know in the comments.

free-infographics-templates&

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The Hyderabad Cricket Association (HCA) has expelled former Test cricketer and president Arshad Ayub and former secretary K John Manoj on charges of `misappropriation of funds’. The decision was unanimously taken by the members during the 83rd Annual General Meeting (AGM) at the Rajiv Gandhi International Cricket Stadium, on Sunday (May 28).

It has been reported that bunch of notorious activities have been identified to be taking place with the involvement of the officials. A cluster of names other than that of the two high-ranking officials has also come under the scanner.

“The General Body had unanimously decided on expelling both Ayub and Manoj for misappropriation of funds. It has also authorised the Apex Council to take action against others who were involved in swindling the association funds,” HCA secretary T Shesh Narayan told ToI.

“Some of the others who are under the scanner are Narender Goud, Adnan Mahmood, P Yadgiri and Suryaprakash. Even those who had taken the `food’ contracts are being investigated as a lot of mischiefs has been discovered in it,” Shesh said.

It was also the first time when an AGM was held without an Annual report being submitted before the members. The related officials cited ‘problems with the accounts’ as the reason behind it.

“It is for the first time in the HCA history that we had an AGM without the Annual Report. It is a shame. When members questioned the officials, they said they had some problems with the accounts and hence the Annual Report could not be prepared. The Annual Report is not only about the accounts as 80 percent of the contents refer to the cricketing affairs during the last one year,” a former office-bearer said.

Arshad Ayub, however, hasn’t accepted the claims made by the board members. He states this move as vindictive as he had suspended a few officials before.

“Not now or never have I taken a rupee from the Association,” Ayub said. “In fact, I can say that I have never misappropriated any funds in my entire life. The Deloitte’s audit report had pointed out many anomalies which have been going on in the association for the last 25 years.

“I had given the auditors a free hand to probe the accounts. I had also given an undertaken to correct the wrongs and did set a lot of things alright. This is nothing but vindictive behaviour. I had suspended them on valid grounds and they are now trying to get back at me. Let them prove the charges.”

The HCA has also come up with a contract-based system for the Ranji and Under-19 players. The idea has been panned out with an aim of creating more interest in the game at the youth level and also stop the clubs from leasing out teams to academies.

“The HCA will be the first association to do this. We have also decided to send our teams to the districts to play against them. This will improve the standards there and also create more interest among the youth,” he added.

“No longer can any secretary lease out his team to academies and others. We are also appointing a retired IPS officer to head the anti-corruption unit which will look into all these aspects,” he added. The opposition, however, said the AGM was a farce.

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The Hyderabad Cricket Association (HCA) has expelled former Test cricketer and president Arshad Ayub and former secretary K John Manoj on charges of `misappropriation of funds’. The decision was unanimously taken by the members during the 83rd Annual General Meeting (AGM) at the Rajiv Gandhi International Cricket Stadium, on Sunday (May 28).

It has been reported that bunch of notorious activities have been identified to be taking place with the involvement of the officials. A cluster of names other than that of the two high-ranking officials has also come under the scanner.

“The General Body had unanimously decided on expelling both Ayub and Manoj for misappropriation of funds. It has also authorised the Apex Council to take action against others who were involved in swindling the association funds,” HCA secretary T Shesh Narayan told ToI.

“Some of the others who are under the scanner are Narender Goud, Adnan Mahmood, P Yadgiri and Suryaprakash. Even those who had taken the `food’ contracts are being investigated as a lot of mischiefs has been discovered in it,” Shesh said.

It was also the first time when an AGM was held without an Annual report being submitted before the members. The related officials cited ‘problems with the accounts’ as the reason behind it.

“It is for the first time in the HCA history that we had an AGM without the Annual Report. It is a shame. When members questioned the officials, they said they had some problems with the accounts and hence the Annual Report could not be prepared. The Annual Report is not only about the accounts as 80 percent of the contents refer to the cricketing affairs during the last one year,” a former office-bearer said.

Arshad Ayub, however, hasn’t accepted the claims made by the board members. He states this move as vindictive as he had suspended a few officials before.

“Not now or never have I taken a rupee from the Association,” Ayub said. “In fact, I can say that I have never misappropriated any funds in my entire life. The Deloitte’s audit report had pointed out many anomalies which have been going on in the association for the last 25 years.

“I had given the auditors a free hand to probe the accounts. I had also given an undertaken to correct the wrongs and did set a lot of things alright. This is nothing but vindictive behaviour. I had suspended them on valid grounds and they are now trying to get back at me. Let them prove the charges.”

The HCA has also come up with a contract-based system for the Ranji and Under-19 players. The idea has been panned out with an aim of creating more interest in the game at the youth level and also stop the clubs from leasing out teams to academies.

“The HCA will be the first association to do this. We have also decided to send our teams to the districts to play against them. This will improve the standards there and also create more interest among the youth,” he added.

“No longer can any secretary lease out his team to academies and others. We are also appointing a retired IPS officer to head the anti-corruption unit which will look into all these aspects,” he added. The opposition, however, said the AGM was a farce.

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array(6) { ["id"]=> int(3551446) ["title"]=> string(8) "Facebook" ["slug"]=> string(8) "facebook" ["views"]=> int(1174) ["created_at"]=> string(19) "2017-05-29 15:38:30" ["updated_at"]=> string(19) "2018-02-23 09:11:03" } ["relations":protected]=> array(0) { } ["hidden":protected]=> array(0) { } ["visible":protected]=> array(0) { } ["appends":protected]=> array(0) { } ["fillable":protected]=> array(0) { } ["guarded":protected]=> array(1) { [0]=> string(1) "*" } ["dates":protected]=> array(0) { } ["dateFormat":protected]=> NULL ["casts":protected]=> array(0) { } ["touches":protected]=> array(0) { } ["observables":protected]=> array(0) { } ["with":protected]=> array(0) { } ["morphClass":protected]=> NULL ["exists"]=> bool(true) ["wasRecentlyCreated"]=> bool(false) } [2]=> object(App\Tags)#427 (23) { ["table":protected]=> string(4) "tags" ["connection":protected]=> NULL ["primaryKey":protected]=> string(2) "id" ["perPage":protected]=> int(15) ["incrementing"]=> bool(true) ["timestamps"]=> bool(true) ["attributes":protected]=> array(6) { ["id"]=> int(3552965) ["title"]=> string(7) "Article" ["slug"]=> string(7) "article" ["views"]=> int(920) ["created_at"]=> string(19) "2017-05-29 15:51:56" ["updated_at"]=> string(19) "2018-02-23 09:24:32" } ["original":protected]=> array(6) { ["id"]=> int(3552965) ["title"]=> string(7) "Article" ["slug"]=> string(7) "article" ["views"]=> int(920) ["created_at"]=> string(19) "2017-05-29 15:51:56" ["updated_at"]=> string(19) "2018-02-23 09:24:32" } ["relations":protected]=> array(0) { } ["hidden":protected]=> array(0) { } ["visible":protected]=> array(0) { } ["appends":protected]=> array(0) { } ["fillable":protected]=> array(0) { } ["guarded":protected]=> array(1) { [0]=> string(1) "*" } ["dates":protected]=> array(0) { } ["dateFormat":protected]=> NULL ["casts":protected]=> array(0) { } ["touches":protected]=> array(0) { } ["observables":protected]=> array(0) { } ["with":protected]=> array(0) { } ["morphClass":protected]=> NULL 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string(1) "*" } ["dates":protected]=> array(0) { } ["dateFormat":protected]=> NULL ["casts":protected]=> array(0) { } ["touches":protected]=> array(0) { } ["observables":protected]=> array(0) { } ["with":protected]=> array(0) { } ["morphClass":protected]=> NULL ["exists"]=> bool(true) ["wasRecentlyCreated"]=> bool(false) } [4]=> object(App\Tags)#429 (23) { ["table":protected]=> string(4) "tags" ["connection":protected]=> NULL ["primaryKey":protected]=> string(2) "id" ["perPage":protected]=> int(15) ["incrementing"]=> bool(true) ["timestamps"]=> bool(true) ["attributes":protected]=> array(6) { ["id"]=> int(3552680) ["title"]=> string(4) "Cars" ["slug"]=> string(4) "cars" ["views"]=> int(897) ["created_at"]=> string(19) "2017-05-29 15:49:35" ["updated_at"]=> string(19) "2018-02-23 09:26:05" } ["original":protected]=> array(6) { ["id"]=> int(3552680) ["title"]=> string(4) "Cars" ["slug"]=> string(4) "cars" ["views"]=> int(897) ["created_at"]=> string(19) "2017-05-29 15:49:35" ["updated_at"]=> string(19) "2018-02-23 09:26:05" } ["relations":protected]=> array(0) { } ["hidden":protected]=> array(0) { } ["visible":protected]=> array(0) { } ["appends":protected]=> array(0) { } ["fillable":protected]=> array(0) { } ["guarded":protected]=> array(1) { [0]=> string(1) "*" } ["dates":protected]=> array(0) { } ["dateFormat":protected]=> NULL ["casts":protected]=> array(0) { } ["touches":protected]=> array(0) { } ["observables":protected]=> array(0) { } ["with":protected]=> array(0) { } ["morphClass":protected]=> NULL ["exists"]=> bool(true) ["wasRecentlyCreated"]=> bool(false) } [5]=> object(App\Tags)#430 (23) { ["table":protected]=> string(4) "tags" ["connection":protected]=> NULL ["primaryKey":protected]=> string(2) "id" ["perPage":protected]=> int(15) ["incrementing"]=> bool(true) ["timestamps"]=> bool(true) ["attributes":protected]=> array(6) { ["id"]=> int(3552677) ["title"]=> string(18) "Gear & Gadgets" ["slug"]=> string(16) "gear-amp-gadgets" ["views"]=> int(808) ["created_at"]=> string(19) "2017-05-29 15:49:34" ["updated_at"]=> string(19) "2018-02-23 06:23:45" } ["original":protected]=> array(6) { ["id"]=> int(3552677) ["title"]=> string(18) "Gear & Gadgets" ["slug"]=> string(16) "gear-amp-gadgets" ["views"]=> int(808) ["created_at"]=> string(19) "2017-05-29 15:49:34" ["updated_at"]=> string(19) "2018-02-23 06:23:45" } ["relations":protected]=> array(0) { } ["hidden":protected]=> array(0) { } ["visible":protected]=> array(0) { } ["appends":protected]=> array(0) { } ["fillable":protected]=> array(0) { } ["guarded":protected]=> array(1) { [0]=> string(1) "*" } ["dates":protected]=> array(0) { } ["dateFormat":protected]=> NULL ["casts":protected]=> array(0) { } ["touches":protected]=> array(0) { } ["observables":protected]=> array(0) { } ["with":protected]=> array(0) { } ["morphClass":protected]=> NULL ["exists"]=> bool(true) ["wasRecentlyCreated"]=> bool(false) } [6]=> object(App\Tags)#431 (23) { ["table":protected]=> string(4) "tags" ["connection":protected]=> NULL ["primaryKey":protected]=> string(2) "id" ["perPage":protected]=> int(15) ["incrementing"]=> bool(true) ["timestamps"]=> bool(true) ["attributes":protected]=> array(6) { ["id"]=> int(3551571) ["title"]=> string(7) "Reviews" ["slug"]=> string(7) "reviews" ["views"]=> int(741) ["created_at"]=> string(19) "2017-05-29 15:40:00" ["updated_at"]=> string(19) "2018-02-23 06:44:01" } ["original":protected]=> array(6) { ["id"]=> int(3551571) ["title"]=> string(7) "Reviews" ["slug"]=> string(7) "reviews" ["views"]=> int(741) ["created_at"]=> string(19) "2017-05-29 15:40:00" ["updated_at"]=> string(19) "2018-02-23 06:44:01" } ["relations":protected]=> array(0) { } ["hidden":protected]=> array(0) { } ["visible":protected]=> array(0) { } ["appends":protected]=> array(0) { } ["fillable":protected]=> array(0) { } ["guarded":protected]=> array(1) { [0]=> string(1) "*" } ["dates":protected]=> array(0) { } ["dateFormat":protected]=> NULL ["casts":protected]=> array(0) { } ["touches":protected]=> array(0) { } ["observables":protected]=> array(0) { } ["with":protected]=> array(0) { } ["morphClass":protected]=> NULL ["exists"]=> bool(true) ["wasRecentlyCreated"]=> bool(false) } [7]=> object(App\Tags)#432 (23) { ["table":protected]=> string(4) "tags" ["connection":protected]=> NULL ["primaryKey":protected]=> string(2) "id" ["perPage":protected]=> int(15) ["incrementing"]=> bool(true) ["timestamps"]=> bool(true) ["attributes":protected]=> array(6) { ["id"]=> int(3552976) ["title"]=> string(13) "Uncategorized" ["slug"]=> string(13) "uncategorized" ["views"]=> int(677) ["created_at"]=> string(19) "2017-05-29 15:52:16" ["updated_at"]=> string(19) "2018-02-23 07:01:48" } ["original":protected]=> array(6) { ["id"]=> int(3552976) ["title"]=> string(13) "Uncategorized" ["slug"]=> string(13) "uncategorized" ["views"]=> int(677) ["created_at"]=> string(19) "2017-05-29 15:52:16" ["updated_at"]=> string(19) "2018-02-23 07:01:48" } ["relations":protected]=> array(0) { } 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