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Big Lots Back to Campus

A new sweepstakes is always something to get excited about.  However, when a sweepstakes goes above and beyond to offer free downloads, an online video, and a shopping catalog, mere excitement can quickly escalate into utter hysteria.  So is the case with the recently released Back to Campus Sweepstakes from Big Lots.  Those who decide to register for a chance to win one of the available $250 Big Lots gift cards will also have the opportunity to download an apartment and/or dorm checklist by clicking one or both of the Download Checklist buttons.  In addition to the available checklists the handy Big Lots Campus Living Catalog can be reviewed by clicking the View the Catalog link.  Last, but certainly not least, an informative online video featuring REAL tips from REAL students can be viewed by clicking on one of the student photos before clicking the play button posted at the Big Lots Back to Campus entry page.

A Peal Inside the Back to Campus Sweepstakes Official Rules

The sweepstakes can be registered for (kind of the point of all this) by clicking the Enter Now button and filling out a brief online form with a name, email address, and zip code.  Those who want to sign up for the Big Lots Rewards Community can do so by checking the box found below the entry form prior to clicking the Submit button.  The rules of the sweepstakes can be reviewed by clicking the Terms & Conditions link at the bottom Big Lots Back to Campus registration page.

Sweepstakes Sponsor

Reference

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Big Lots Back to Campus

A new sweepstakes is always something to get excited about.  However, when a sweepstakes goes above and beyond to offer free downloads, an online video, and a shopping catalog, mere excitement can quickly escalate into utter hysteria.  So is the case with the recently released Back to Campus Sweepstakes from Big Lots.  Those who decide to register for a chance to win one of the available $250 Big Lots gift cards will also have the opportunity to download an apartment and/or dorm checklist by clicking one or both of the Download Checklist buttons.  In addition to the available checklists the handy Big Lots Campus Living Catalog can be reviewed by clicking the View the Catalog link.  Last, but certainly not least, an informative online video featuring REAL tips from REAL students can be viewed by clicking on one of the student photos before clicking the play button posted at the Big Lots Back to Campus entry page.

A Peal Inside the Back to Campus Sweepstakes Official Rules

The sweepstakes can be registered for (kind of the point of all this) by clicking the Enter Now button and filling out a brief online form with a name, email address, and zip code.  Those who want to sign up for the Big Lots Rewards Community can do so by checking the box found below the entry form prior to clicking the Submit button.  The rules of the sweepstakes can be reviewed by clicking the Terms & Conditions link at the bottom Big Lots Back to Campus registration page.

Sweepstakes Sponsor

Reference

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Add a Little Sizzle Sweepstakes

Now that the summer is OFFICIALLY here, what better item to help break in the festivities than a brand new gas grill!  Those who are having are difficult time thinking of a viable answer to this hard-hitting question, may want to consider getting involved in the Add a Little Sizzle to Your Summer Sweepstakes.  The sweepstakes is set to award not one, but TEN new gas grills to the incredibly lucky Grand Prize winners.  The entry process can be initiated by navigating to the Add a Little Sizzle Sweepstakes registration page and completing a brief online form with a name, email address, phone number (optional), and address.  Prior to submitting the entry form the opportunity to check a box to receive promotional emails will be presented.  Those who are worried about their email inbox being bombarded with unwanted messages can rest assured that only 1 or 2 emails per week will be sent, no SPAM will be sent, and the emails can easily be opted out of (hard to say no with all of those assurances!).

Sounds like a winner!  What else should I know?

Each of the Grand Prizes will be awarded by random drawings held throughout the sweepstakes.  The full set of rules surrounding the sweepstakes can be reviewed by clicking the Official Rules link posted at the bottom of the Add a Little Sizzle Sweepstakes registration page.  Those who aren’t satisfied with just an online copy of the rules can request an actual hard copy by writing to PO Box 25466, Rochester, NY 14625-0466 for U.S residents or to 17-7000 McLeod Road, Unit 135, Niagara Falls, ON L2G 7K for residents of Canada.  It should be noted that all requests for the rules must be received no later than September 5th, 2018.

Sponsor Address

Reference

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Add a Little Sizzle Sweepstakes

Now that the summer is OFFICIALLY here, what better item to help break in the festivities than a brand new gas grill!  Those who are having are difficult time thinking of a viable answer to this hard-hitting question, may want to consider getting involved in the Add a Little Sizzle to Your Summer Sweepstakes.  The sweepstakes is set to award not one, but TEN new gas grills to the incredibly lucky Grand Prize winners.  The entry process can be initiated by navigating to the Add a Little Sizzle Sweepstakes registration page and completing a brief online form with a name, email address, phone number (optional), and address.  Prior to submitting the entry form the opportunity to check a box to receive promotional emails will be presented.  Those who are worried about their email inbox being bombarded with unwanted messages can rest assured that only 1 or 2 emails per week will be sent, no SPAM will be sent, and the emails can easily be opted out of (hard to say no with all of those assurances!).

Sounds like a winner!  What else should I know?

Each of the Grand Prizes will be awarded by random drawings held throughout the sweepstakes.  The full set of rules surrounding the sweepstakes can be reviewed by clicking the Official Rules link posted at the bottom of the Add a Little Sizzle Sweepstakes registration page.  Those who aren’t satisfied with just an online copy of the rules can request an actual hard copy by writing to PO Box 25466, Rochester, NY 14625-0466 for U.S residents or to 17-7000 McLeod Road, Unit 135, Niagara Falls, ON L2G 7K for residents of Canada.  It should be noted that all requests for the rules must be received no later than September 5th, 2018.

Sponsor Address

Reference

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Whether you’re working for a small agency or a major marketing firm, you’re probably eventually going to need to fill out a Request for Proposal, or RFP.

Your company can’t do everything internally, and when your business needs to purchase a product or service from elsewhere, you might need to shop around. An RFP allows you to collect offers from various vendors and select the vendor that best meets your criteria, both in regards to skill and budget.

Here, we’ve provided an RFP template you can follow for initial structure, as well as a sample RFP for further inspiration. But it isn’t one-size-fits-all -- you’ll need to tailor your RFP to best articulate your company’s needs.

&

RFP Template:

Project Name or Description:

Company Name:

Address:

City, State, Zip Code:

Procurement Contact Person:

Telephone Number of PCP:

Email Address of PCP:

Fax Number:

&

1. Background/Introduction

2. Project Goals and Scope of Services

3. Anticipated Selection Schedule

4. Time and Place of Submission of Proposals

5. Timeline

6. Elements of Proposal

7. Evaluation Criteria

8. Possible Roadblocks

9. Budget

&

1. Background/Introduction

In your introductory paragraph, you’ll want to include useful background information about your company -- who founded it, what product or service your company offers, what sets you apart from competitors, and where you’re located. If any vendor is serious about working with you, they’ll want this information before moving forward.

2. Project Goals and Scope of Services

Next, you’ll want to outline the project you need completed, and the goals you expect to accomplish from the project. It’s important you get as specific as possible -- even outlining individual tasks and criteria involved. You’ll want to include phrases such as, “The award will be given to X firm”, with the “X” establishing how you’ll determine the best candidate.

3. Anticipated Selection Schedule

It’s crucial you include a detailed schedule, so vendors know if they can meet your deadlines. You’ll also need to give vendors a window for when they can ask questions regarding your project. This’ll limit the hassle, for you and for them.

4. Time and Place of Submission of Proposals

Similar to paragraph #3, this is important information you’ll want to clearly present, so vendors know how and where to submit themselves for consideration.

5. Timeline

By including a time frame in your RFP, you’re able to eliminate any vendor who can’t work within your time constraints. If you’re flexible on your time, you can write something like, “Our company hopes to finish the project within six months, but we’re open to negotiation for the right candidate.”

6. Elements of Proposal

If you don’t outline clearly and specifically what you expect bidders to include in their proposal, you can’t necessarily fault them if they don’t include it. It’s critical you outline a checklist so vendors know which elements you’re expecting to receive. It’s also a good test for who’s capable of handling your demands -- if a vendor can’t complete all elements of your proposal, you probably can’t trust them to finish your project, either.

7. Evaluation Criteria

Outlining your expectations will help eliminate vendors who don’t meet them. For this section, you’ll want to do some brainstorming with your team to come up with a mandatory list of items you feel are the best indicators of impressive candidates. Your list could include samples of past work, a proven success record with companies in similar industries, the expertise and technical skills to meet your demands, and a cost of services within your price range.

8. Possible Roadblocks

Here, you’ll want to outline any roadblocks, such as limited resources or a custom website, that might prevent certain vendors from successfully completing the project. This allows you to eliminate unsatisfactory bidders, and it will also help you determine which vendors have the skills and expertise to tackle those challenges.

9. Budget

Any vendor needs to know how much you’re able to pay them for their services before they’ll move forward with their bid.

&

RFP Sample:

&

Project Name or Description: Marketing Services

Company Name: Caroline’s Websites, Inc.

Address: 302 Inbound Ave.

City, State, Zip Code: Boston, MA 29814

Procurement Contact Person: Caroline Forsey

Telephone Number of PCP: 227-124-2481

Email Address of PCP: cforsey@consulting.com

Fax Number: N/A

&

1. Background/Introduction

Caroline’s Websites, Inc. is a web design firm created by Caroline Forsey in 2010. Caroline’s Websites, Inc. prides itself on a team-oriented, solutions-based approach to web design. We provide our clients with web design services including coding, development, and branding. Our staff is located in two offices in Massachusetts.

2. Project Goals and Scope of Services

Caroline’s Websites, Inc. is seeking the services of a full-service communications and marketing firm to develop and execute a comprehensive integrated marketing plan that increases our SEO presence; attracts more social media followers; and effectively completes a lead generation campaign. The award will be made to a responsive and responsible firm based on the best value and professional capability.

The selected firm will be responsible for the development and implementation of a comprehensive and cost-effective marketing plan.

Tasks include but may not be limited to the following criteria:

• Lead generation campaign

• Paid media strategy

• Production of creative material including collateral and direct mail

• Online marketing campaign

• Website enhancement

• Search engine optimization

• General account management

• Other communications and/or marketing-related assistance as required

3. Anticipated Selection Schedule

The Request for Proposal timeline is as follows:

Request for RFP: June 1, 2018

Deadline for Bidders to Submit Questions: July 5, 2018

[Company Name] Responds to Bidder Questions: July 20, 2018

Selection of Top Bidders / Notification to Unsuccessful Bidders: July 31, 2018

Start of Negotiation: August 5, 2018

Contract Award / Notification to Unsuccessful Bidders: August 31, 2018

4. Time and Place of Submission of Proposals

The RFP will be posted on our website, Carolinewebsites.com, and can be downloaded from there directly as of 10 a.m. on June 1, 2018.

Respondents to this RFP must submit one original and five copies of their proposal. Responses must be received no later than July 25, 2018. Responses should be clearly marked “RFP-MarketingServices” and mailed or delivered to the contact person listed above.

5. Timeline

Caroline’s Websites, Inc. needs the project completed within 8 months.

6. Elements of Proposal

A submission must, at a minimum, include the following elements:

• Description of the firm that includes a general overview, names and credentials of creative team, number of full-time employees.

• A one-page narrative outlining the firm’s strengths and distinguishing skills or capabilities as they might relate to Caroline’s Websites, Inc.

• A representative selection of social media ads, direct response material, collateral, and website development created for current and past clients.

7. Evaluation Criteria

The successful respondent will:

• Have been operating continuously as a marketing agency for a minimum of 24 months and possess full-service, in-house capabilities for marketing, creative services, production, media planning and placement, direct response and research.

• The education, experience, knowledge, skills, and qualifications of the firm and the individuals who will be available to provide these services.

• The competitive cost of services.

• The expertise of the firm in working with similar customers.

8. Possible Roadblocks

At this time, Caroline’s Websites, Inc. currently has custom coding on our website, of which bidders should be aware.

9. Budget

Caroline’s Websites, Inc.’s budget for the project is $8,750.00.

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Whether you’re working for a small agency or a major marketing firm, you’re probably eventually going to need to fill out a Request for Proposal, or RFP.

Your company can’t do everything internally, and when your business needs to purchase a product or service from elsewhere, you might need to shop around. An RFP allows you to collect offers from various vendors and select the vendor that best meets your criteria, both in regards to skill and budget.

Here, we’ve provided an RFP template you can follow for initial structure, as well as a sample RFP for further inspiration. But it isn’t one-size-fits-all -- you’ll need to tailor your RFP to best articulate your company’s needs.

&

RFP Template:

Project Name or Description:

Company Name:

Address:

City, State, Zip Code:

Procurement Contact Person:

Telephone Number of PCP:

Email Address of PCP:

Fax Number:

&

1. Background/Introduction

2. Project Goals and Scope of Services

3. Anticipated Selection Schedule

4. Time and Place of Submission of Proposals

5. Timeline

6. Elements of Proposal

7. Evaluation Criteria

8. Possible Roadblocks

9. Budget

&

1. Background/Introduction

In your introductory paragraph, you’ll want to include useful background information about your company -- who founded it, what product or service your company offers, what sets you apart from competitors, and where you’re located. If any vendor is serious about working with you, they’ll want this information before moving forward.

2. Project Goals and Scope of Services

Next, you’ll want to outline the project you need completed, and the goals you expect to accomplish from the project. It’s important you get as specific as possible -- even outlining individual tasks and criteria involved. You’ll want to include phrases such as, “The award will be given to X firm”, with the “X” establishing how you’ll determine the best candidate.

3. Anticipated Selection Schedule

It’s crucial you include a detailed schedule, so vendors know if they can meet your deadlines. You’ll also need to give vendors a window for when they can ask questions regarding your project. This’ll limit the hassle, for you and for them.

4. Time and Place of Submission of Proposals

Similar to paragraph #3, this is important information you’ll want to clearly present, so vendors know how and where to submit themselves for consideration.

5. Timeline

By including a time frame in your RFP, you’re able to eliminate any vendor who can’t work within your time constraints. If you’re flexible on your time, you can write something like, “Our company hopes to finish the project within six months, but we’re open to negotiation for the right candidate.”

6. Elements of Proposal

If you don’t outline clearly and specifically what you expect bidders to include in their proposal, you can’t necessarily fault them if they don’t include it. It’s critical you outline a checklist so vendors know which elements you’re expecting to receive. It’s also a good test for who’s capable of handling your demands -- if a vendor can’t complete all elements of your proposal, you probably can’t trust them to finish your project, either.

7. Evaluation Criteria

Outlining your expectations will help eliminate vendors who don’t meet them. For this section, you’ll want to do some brainstorming with your team to come up with a mandatory list of items you feel are the best indicators of impressive candidates. Your list could include samples of past work, a proven success record with companies in similar industries, the expertise and technical skills to meet your demands, and a cost of services within your price range.

8. Possible Roadblocks

Here, you’ll want to outline any roadblocks, such as limited resources or a custom website, that might prevent certain vendors from successfully completing the project. This allows you to eliminate unsatisfactory bidders, and it will also help you determine which vendors have the skills and expertise to tackle those challenges.

9. Budget

Any vendor needs to know how much you’re able to pay them for their services before they’ll move forward with their bid.

&

RFP Sample:

&

Project Name or Description: Marketing Services

Company Name: Caroline’s Websites, Inc.

Address: 302 Inbound Ave.

City, State, Zip Code: Boston, MA 29814

Procurement Contact Person: Caroline Forsey

Telephone Number of PCP: 227-124-2481

Email Address of PCP: cforsey@consulting.com

Fax Number: N/A

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1. Background/Introduction

Caroline’s Websites, Inc. is a web design firm created by Caroline Forsey in 2010. Caroline’s Websites, Inc. prides itself on a team-oriented, solutions-based approach to web design. We provide our clients with web design services including coding, development, and branding. Our staff is located in two offices in Massachusetts.

2. Project Goals and Scope of Services

Caroline’s Websites, Inc. is seeking the services of a full-service communications and marketing firm to develop and execute a comprehensive integrated marketing plan that increases our SEO presence; attracts more social media followers; and effectively completes a lead generation campaign. The award will be made to a responsive and responsible firm based on the best value and professional capability.

The selected firm will be responsible for the development and implementation of a comprehensive and cost-effective marketing plan.

Tasks include but may not be limited to the following criteria:

• Lead generation campaign

• Paid media strategy

• Production of creative material including collateral and direct mail

• Online marketing campaign

• Website enhancement

• Search engine optimization

• General account management

• Other communications and/or marketing-related assistance as required

3. Anticipated Selection Schedule

The Request for Proposal timeline is as follows:

Request for RFP: June 1, 2018

Deadline for Bidders to Submit Questions: July 5, 2018

[Company Name] Responds to Bidder Questions: July 20, 2018

Selection of Top Bidders / Notification to Unsuccessful Bidders: July 31, 2018

Start of Negotiation: August 5, 2018

Contract Award / Notification to Unsuccessful Bidders: August 31, 2018

4. Time and Place of Submission of Proposals

The RFP will be posted on our website, Carolinewebsites.com, and can be downloaded from there directly as of 10 a.m. on June 1, 2018.

Respondents to this RFP must submit one original and five copies of their proposal. Responses must be received no later than July 25, 2018. Responses should be clearly marked “RFP-MarketingServices” and mailed or delivered to the contact person listed above.

5. Timeline

Caroline’s Websites, Inc. needs the project completed within 8 months.

6. Elements of Proposal

A submission must, at a minimum, include the following elements:

• Description of the firm that includes a general overview, names and credentials of creative team, number of full-time employees.

• A one-page narrative outlining the firm’s strengths and distinguishing skills or capabilities as they might relate to Caroline’s Websites, Inc.

• A representative selection of social media ads, direct response material, collateral, and website development created for current and past clients.

7. Evaluation Criteria

The successful respondent will:

• Have been operating continuously as a marketing agency for a minimum of 24 months and possess full-service, in-house capabilities for marketing, creative services, production, media planning and placement, direct response and research.

• The education, experience, knowledge, skills, and qualifications of the firm and the individuals who will be available to provide these services.

• The competitive cost of services.

• The expertise of the firm in working with similar customers.

8. Possible Roadblocks

At this time, Caroline’s Websites, Inc. currently has custom coding on our website, of which bidders should be aware.

9. Budget

Caroline’s Websites, Inc.’s budget for the project is $8,750.00.

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Facebook is continuing its efforts to fight fake news and stop the spread of false information on the platform. Today, the company announced a number of new initiatives to reduce activity by bad actors on the site, from expanding its fact-checking operations to more countries to using machine learning to find foreign Pages that share hoaxes for financial gains.

“With more than a billion pieces of content posted every day, we know that fact-checkers can’t review every story one-by-one. So, we are looking into new ways to identify false news and take action on a bigger scale,” writes Facebook product manager Tessa Lyons on the Facebook news blog.

The site will be extending its third-party fact-checking program to 14 more countries. The fact-check tests it uses on photos and videos — to determine if a photo or video has been manipulated or edited to reflect false information — is being extended to four new countries.

Facebook’s fact-checking partners will also start leveraging Schema.org’s Claim Review, an open-source fact-checking platform.

“This will make it easier for fact-checkers to share ratings with Facebook and help us respond faster, especially in times of crisis,” writes Lyons.

Before now, Facebook used ratings from fact-checkers to identify Pages and domains that habitually share false news. The company says it’s now beginning to use machine learning to find and demote foreign Pages that spread hoaxes to people in other countries specifically for financial gains — similar to the clickbait farms that were identified in Macedonia two years ago.

In addition to expanding its efforts to more countries and using machine learning more extensively, Facebook will be launching a new website connected to the independent research commission it announced in April, focused on how social media impacts elections. It is also hiring a staff and establishing procedures to make sure the initiative is fully independent.

“We’re currently working with the commission to develop privacy-protected data sets, which will include a sample of links that people engage with on Facebook,” writes Lyons. “Over time, this externally-validated research will help keep us accountable and track our progress.”

Initially, Facebook CEO Mark Zuckerberg had shrugged off implications that the spread of fake news on the platform had impacted the 2016 elections. Zuckerberg has since reversed his statements — acknowledging the site was slow to respond to the threat of Russian interference on the site and apologizing for the company’s lack of efforts to stop coordinated misinformation attacks during recent political events.

Since getting its feet held to the fire after the Cambridge Analytica scandal, Facebook has gotten much more serious about the spread of false information on the platform and bulked up its efforts to fight fake news and be more transparent with users.

The post Facebook takes fight against fake news to more countries & ups machine learning efforts around bad actors appeared first on Marketing Land.

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Facebook is continuing its efforts to fight fake news and stop the spread of false information on the platform. Today, the company announced a number of new initiatives to reduce activity by bad actors on the site, from expanding its fact-checking operations to more countries to using machine learning to find foreign Pages that share hoaxes for financial gains.

“With more than a billion pieces of content posted every day, we know that fact-checkers can’t review every story one-by-one. So, we are looking into new ways to identify false news and take action on a bigger scale,” writes Facebook product manager Tessa Lyons on the Facebook news blog.

The site will be extending its third-party fact-checking program to 14 more countries. The fact-check tests it uses on photos and videos — to determine if a photo or video has been manipulated or edited to reflect false information — is being extended to four new countries.

Facebook’s fact-checking partners will also start leveraging Schema.org’s Claim Review, an open-source fact-checking platform.

“This will make it easier for fact-checkers to share ratings with Facebook and help us respond faster, especially in times of crisis,” writes Lyons.

Before now, Facebook used ratings from fact-checkers to identify Pages and domains that habitually share false news. The company says it’s now beginning to use machine learning to find and demote foreign Pages that spread hoaxes to people in other countries specifically for financial gains — similar to the clickbait farms that were identified in Macedonia two years ago.

In addition to expanding its efforts to more countries and using machine learning more extensively, Facebook will be launching a new website connected to the independent research commission it announced in April, focused on how social media impacts elections. It is also hiring a staff and establishing procedures to make sure the initiative is fully independent.

“We’re currently working with the commission to develop privacy-protected data sets, which will include a sample of links that people engage with on Facebook,” writes Lyons. “Over time, this externally-validated research will help keep us accountable and track our progress.”

Initially, Facebook CEO Mark Zuckerberg had shrugged off implications that the spread of fake news on the platform had impacted the 2016 elections. Zuckerberg has since reversed his statements — acknowledging the site was slow to respond to the threat of Russian interference on the site and apologizing for the company’s lack of efforts to stop coordinated misinformation attacks during recent political events.

Since getting its feet held to the fire after the Cambridge Analytica scandal, Facebook has gotten much more serious about the spread of false information on the platform and bulked up its efforts to fight fake news and be more transparent with users.

The post Facebook takes fight against fake news to more countries & ups machine learning efforts around bad actors appeared first on Marketing Land.

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Instagram is opening its doors to long-form video, making it possible for all users to upload hour-long video content that will live within the app on its new IGTV platform and a newly launched IGTV standalone app.

The Facebook-owned company announced IGTV during an event in San Francisco on Wednesday, also sharing the news that the social media site has reached 1 billion users.

“I have some really big news — the big news is that we are now a global community of a billion monthly actives on Instagram,” said Instagram CEO Kevin Kevin Systrom at the start of the IGTV event. From there the CEO launched into details around Instagram’s new IGTV platform, offering up a variety of stats around video consumption on the platform.

“On Instagram, people are watching 60 percent more video than they did just last year,” said Systrom.” An entirely new category of video now exists, and it’s being made by creators. Teens may be watching less TV, but they’re watching more creators online.”

Systrom remarked on the combined reach of creators reaching hundreds of millions of followers.

“That makes Instagram one of the largest and most engaged audiences anywhere in the world,” said Systrom, making a clear pitch that it aims to be a formidable competitor to YouTube.

The IGTV video content is optimized to fit how users watch video on their phones — with full-screen vertical videos. Content will start playing as soon as a user clicks on the TV-shaped icon within Instagram or opens the IGTV app.

From the Instagram announcement on its press blog:

You don’t have to search to start watching content from people you already follow on Instagram and others you might like based on your interests. You can swipe up to discover more — switch between “For You,” “Following,” “Popular” and “Continue Watching.” You can also like, comment and send videos to friends in Direct.

There are no ads on IGTV right now, but the CEO did say that the video platform was “obviously” a reasonable place to offer advertising options, according to a TechCrunch report. Some advertisers are already reporting they are shifting their Facebook ad dollars to Instagram because of Facebook’s rising ad costs. The launch of IGTV offers the potential for an entirely new platform for Instagram ads — something that only sparks more interest in Instagram from advertisers wanting more affordable ad options. Instagram will also look to ways for creators to monetize their content — an effort Facebook has been focused on for a while now.

Creators uploading hour-long videos will have their own channel where their long-form video content will live. As part of the launch, Instagram listed a few of its top influencers who have already started adding videos to their IGTV channels, including Lele Pons, Selena Gomez, Kim Kardashian West and Kevin Hart.

Aaron Brooks, the co-founder and CEO of Vamp, an influencer marketing platform, believes influencers will likely take full advantage of Instagram’s new platform — and may choose Instagram over YouTube.

“The launch of IGTV is really exciting because it now means that Instagram covers all the bases. Influencers will be able to post photos and videos to their feed, make Stories that last for 24 hours, stream live videos and make these new 60 minute TV shows,” says Brooks. “It also means that influencers will no longer need to redirect their audiences to YouTube, they will be able to post all of their content in one place. I imagine that if an influencer has been considering starting a YouTube channel, this update might persuade them otherwise.”

The IGTV platform within Instagram and standalone app began rolling out globally yesterday on Android and iOS, and, according to Instagram, should be available to all users over the next few weeks.

The post Instagram moves on YouTube with IGTV launch, opening platform to hour-long videos appeared first on Marketing Land.

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Instagram is opening its doors to long-form video, making it possible for all users to upload hour-long video content that will live within the app on its new IGTV platform and a newly launched IGTV standalone app.

The Facebook-owned company announced IGTV during an event in San Francisco on Wednesday, also sharing the news that the social media site has reached 1 billion users.

“I have some really big news — the big news is that we are now a global community of a billion monthly actives on Instagram,” said Instagram CEO Kevin Kevin Systrom at the start of the IGTV event. From there the CEO launched into details around Instagram’s new IGTV platform, offering up a variety of stats around video consumption on the platform.

“On Instagram, people are watching 60 percent more video than they did just last year,” said Systrom.” An entirely new category of video now exists, and it’s being made by creators. Teens may be watching less TV, but they’re watching more creators online.”

Systrom remarked on the combined reach of creators reaching hundreds of millions of followers.

“That makes Instagram one of the largest and most engaged audiences anywhere in the world,” said Systrom, making a clear pitch that it aims to be a formidable competitor to YouTube.

The IGTV video content is optimized to fit how users watch video on their phones — with full-screen vertical videos. Content will start playing as soon as a user clicks on the TV-shaped icon within Instagram or opens the IGTV app.

From the Instagram announcement on its press blog:

You don’t have to search to start watching content from people you already follow on Instagram and others you might like based on your interests. You can swipe up to discover more — switch between “For You,” “Following,” “Popular” and “Continue Watching.” You can also like, comment and send videos to friends in Direct.

There are no ads on IGTV right now, but the CEO did say that the video platform was “obviously” a reasonable place to offer advertising options, according to a TechCrunch report. Some advertisers are already reporting they are shifting their Facebook ad dollars to Instagram because of Facebook’s rising ad costs. The launch of IGTV offers the potential for an entirely new platform for Instagram ads — something that only sparks more interest in Instagram from advertisers wanting more affordable ad options. Instagram will also look to ways for creators to monetize their content — an effort Facebook has been focused on for a while now.

Creators uploading hour-long videos will have their own channel where their long-form video content will live. As part of the launch, Instagram listed a few of its top influencers who have already started adding videos to their IGTV channels, including Lele Pons, Selena Gomez, Kim Kardashian West and Kevin Hart.

Aaron Brooks, the co-founder and CEO of Vamp, an influencer marketing platform, believes influencers will likely take full advantage of Instagram’s new platform — and may choose Instagram over YouTube.

“The launch of IGTV is really exciting because it now means that Instagram covers all the bases. Influencers will be able to post photos and videos to their feed, make Stories that last for 24 hours, stream live videos and make these new 60 minute TV shows,” says Brooks. “It also means that influencers will no longer need to redirect their audiences to YouTube, they will be able to post all of their content in one place. I imagine that if an influencer has been considering starting a YouTube channel, this update might persuade them otherwise.”

The IGTV platform within Instagram and standalone app began rolling out globally yesterday on Android and iOS, and, according to Instagram, should be available to all users over the next few weeks.

The post Instagram moves on YouTube with IGTV launch, opening platform to hour-long videos appeared first on Marketing Land.

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object(App\SubCategories)#338 (23) { ["table":protected]=> string(14) "sub_categories" ["connection":protected]=> NULL ["primaryKey":protected]=> string(2) "id" ["perPage":protected]=> int(15) ["incrementing"]=> bool(true) ["timestamps"]=> bool(true) ["attributes":protected]=> array(14) { ["id"]=> int(21) ["parent_id"]=> int(2) ["priority"]=> int(1) ["title"]=> string(9) "Affiliate" ["slug"]=> string(9) "affiliate" ["scroll_type"]=> string(10) "pagination" ["show_in_menu"]=> int(1) ["show_in_sidebar"]=> int(1) ["show_in_footer"]=> int(1) ["seo_keywords"]=> string(0) "" ["seo_description"]=> string(0) "" ["created_at"]=> string(19) "2017-03-13 03:16:48" ["updated_at"]=> string(19) "2017-03-13 03:16:48" ["mega_menu_posts"]=> object(Illuminate\Database\Eloquent\Collection)#340 (1) { ["items":protected]=> array(0) { } } } ["original":protected]=> array(13) { ["id"]=> int(21) ["parent_id"]=> int(2) ["priority"]=> int(1) ["title"]=> string(9) "Affiliate" ["slug"]=> string(9) "affiliate" 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string(2) "id" ["perPage":protected]=> int(15) ["incrementing"]=> bool(true) ["timestamps"]=> bool(true) ["attributes":protected]=> array(14) { ["id"]=> int(22) ["parent_id"]=> int(2) ["priority"]=> int(1) ["title"]=> string(8) "Blogging" ["slug"]=> string(8) "blogging" ["scroll_type"]=> string(10) "pagination" ["show_in_menu"]=> int(1) ["show_in_sidebar"]=> int(1) ["show_in_footer"]=> int(1) ["seo_keywords"]=> string(0) "" ["seo_description"]=> string(0) "" ["created_at"]=> string(19) "2017-03-15 01:39:55" ["updated_at"]=> string(19) "2017-03-15 01:39:55" ["mega_menu_posts"]=> object(Illuminate\Database\Eloquent\Collection)#341 (1) { ["items":protected]=> array(0) { } } } ["original":protected]=> array(13) { ["id"]=> int(22) ["parent_id"]=> int(2) ["priority"]=> int(1) ["title"]=> string(8) "Blogging" ["slug"]=> string(8) "blogging" ["scroll_type"]=> string(10) "pagination" ["show_in_menu"]=> int(1) ["show_in_sidebar"]=> int(1) ["show_in_footer"]=> int(1) ["seo_keywords"]=> string(0) 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