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Throughout 2018, we’ve& championed& the importance of integrated marketing& and& focused on expanding the capabilities of our Content Marketing Platform (CMP) to help elevate the performance of marketing teams.&

That’s why we’re excited to close out the year with the launch of the Integrated Marketing Edition& of our CMP, a platform designed to facilitate cross-functional planning and streamline the execution of all campaigns, tasks, and content. Here’s a sneak peek:

Campaigns: Plan and Execute Integrated, Multichannel Marketing Strategies

Campaigns.png

The Campaigns module provides full campaign management, empowering entire teams to plan and execute integrated marketing initiatives within a single workspace, maximizing visibility by providing a clear line of sight into the progress of each supporting workstream. Using Campaigns, you can:

Annual Calendar: Visualize Planned & In-Progress Campaigns, Globally

Calendar.pngLocated next to the monthly editorial calendar, the Annual Calendar serves to help your team visualize long-term activity with a new timeline-style view. The Annual Calendar allows you to:

All-Content Workflows: Govern Production of Multi-Format Content & Streamline Execution&

Multi-Format Content.pngProducing the variety of content assets that campaigns depend on requires flexible workflows and powerful editors capable of handling all types of marketing content. Within each task, you are able to to:

Tasks: Monitor the Status of All Campaign Deliverables & Accelerate Time-to-Market&

NewsCred CMP | Tasks.png

Tasks provides complete visibility across all content activity — as well as supporting, non-content tasks — within the CMP. Using this module, you are able to:

Operational & Production Analytics: Measure Team Efficiency & Effectiveness

Operational Analytics.png

Within the Analytics section of each campaign, the CMP now provides granular operational and content production reporting& that enable you to answer questions such as: “are we producing the right mix of content” and ” where are we& experiencing the most delay in our process”?& Under the ‘Operations’ tab you can see: & &

Performance Analytics: Analyze Campaigns Holistically & Optimize Future Plans&

Performance Analytics.png

In addition to Operational and Production Analytics, each campaign offers Performance Analytics to provide an understanding of what content is resonating across different regions, target audiences, and themes in the context of a campaign. Under the ‘Performance’ tab, you can see:

Interested in learning more?

If you’d like to see the NewsCred platform in action, please& let us know.

Anthony Aiosa is a Senior Product Marketer at NewsCred.

The post Tech Talk: Introducing the Integrated Marketing Edition of our CMP appeared first on Insights.

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Throughout 2018, we’ve& championed& the importance of integrated marketing& and& focused on expanding the capabilities of our Content Marketing Platform (CMP) to help elevate the performance of marketing teams.&

That’s why we’re excited to close out the year with the launch of the Integrated Marketing Edition& of our CMP, a platform designed to facilitate cross-functional planning and streamline the execution of all campaigns, tasks, and content. Here’s a sneak peek:

Campaigns: Plan and Execute Integrated, Multichannel Marketing Strategies

Campaigns.png

The Campaigns module provides full campaign management, empowering entire teams to plan and execute integrated marketing initiatives within a single workspace, maximizing visibility by providing a clear line of sight into the progress of each supporting workstream. Using Campaigns, you can:

Annual Calendar: Visualize Planned & In-Progress Campaigns, Globally

Calendar.pngLocated next to the monthly editorial calendar, the Annual Calendar serves to help your team visualize long-term activity with a new timeline-style view. The Annual Calendar allows you to:

All-Content Workflows: Govern Production of Multi-Format Content & Streamline Execution&

Multi-Format Content.pngProducing the variety of content assets that campaigns depend on requires flexible workflows and powerful editors capable of handling all types of marketing content. Within each task, you are able to to:

Tasks: Monitor the Status of All Campaign Deliverables & Accelerate Time-to-Market&

NewsCred CMP | Tasks.png

Tasks provides complete visibility across all content activity — as well as supporting, non-content tasks — within the CMP. Using this module, you are able to:

Operational & Production Analytics: Measure Team Efficiency & Effectiveness

Operational Analytics.png

Within the Analytics section of each campaign, the CMP now provides granular operational and content production reporting& that enable you to answer questions such as: “are we producing the right mix of content” and ” where are we& experiencing the most delay in our process”?& Under the ‘Operations’ tab you can see: & &

Performance Analytics: Analyze Campaigns Holistically & Optimize Future Plans&

Performance Analytics.png

In addition to Operational and Production Analytics, each campaign offers Performance Analytics to provide an understanding of what content is resonating across different regions, target audiences, and themes in the context of a campaign. Under the ‘Performance’ tab, you can see:

Interested in learning more?

If you’d like to see the NewsCred platform in action, please& let us know.

Anthony Aiosa is a Senior Product Marketer at NewsCred.

The post Tech Talk: Introducing the Integrated Marketing Edition of our CMP appeared first on Insights.

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Bitcoin celebrates its tenth birthday on January 9, 2019.

The first official purchase made with bitcoins was of two pizzas in Jacksonville, Florida — sold for 10,000 BTC. Today, that amount is worth about $33.7 million — and Bitcoin owners are purchasing a lot more than pizza.

Crazy, right?

Bitcoin has become an albeit invisible commodity in our society. It offers greater security and lower transaction fees for consumers and businesses alike and holds the potential to equip a global economy.

As business owners and merchants, we should be familiar with Bitcoin, and how to get it, store it, and use it.That’s why we built this guide.

Below, you’ll read about the history of Bitcoin, how to procure it, and how to store and use it. Use the chapter links to jump ahead.

It’s no coincidence that Bitcoin was invented so soon after the housing market crash in 2008. With no corporate middleman or closeted transactions, Bitcoin leaves little room for corruption — something that can’t be said about other financial institutions.

It also cuts out unnecessary fees and makes it easy to transfer bitcoin funds all over the world.

Think about it. When you transfer money through banks or institutions, you end up paying a lot of fees … such as currency conversion fees, bank service fees, and deposit or transaction fees to payment gateways like PayPal or Stripe. How else would these institutions and businesses make money?

Bitcoin, on the other hand, is transferred digitally, directly, and anonymously. It puts the power back into hands of the buyers and sellers.

Bitcoin to USD

To make sense of this whole “digital currency” thing, let’s compare it to the very well-known and sometimes well-loved US dollar.

Bitcoin has come a long way in the last decade. When it was created, one bitcoin (₿1)was worth $0.008 USD. In five days, the price rose by 900% to $0.08 USD.

Today, ₿1 is worth $3,377.67 USD.

Don’t have $3,300 to spend in one place? Bitcoins are divided into sub-units called satoshis; each satoshi is worth ₿0.00000001. (For reference, $1 USD is equal to 29,174 Satoshi.)

Bitcoin Terms to Know

Bitcoin is a complex technology and currency. (Yes — it’s both.) To better understand this guide, here are a few Bitcoin terms to know.

Blockchain

Bitcoin transactions are recorded on blockchain, a public record used to verify bitcoin transactions and prevent scams. Transactions are recorded on blocks; a new block is added to the chain roughly every 10 minutes. Learn more about blockchain in the video below.

&

&

Bit

A bit is a sub-unit of Bitcoin, formally known as microbitcoins. Where a satoshi is ₿0.00000001, a bit is ₿0.000001 … ₿1 equals 1,000,000 bits. 1 USD equals about 295 bits.

Bitcoin

Bitcoin capitalized refers to the currency and technology as a whole. When bitcoin isn’t capitalized, it’s in reference to the unit of currency. It’s also abbreviated using BTC or XBT.

Confirmation

Confirmation happens when a transaction has been processed by the network and is recorded onto a block. Multiple confirmations occur as transactions are recorded onto subsequent blocks, and each transaction decreases the risk of a reversed transaction.

Cryptography

Cryptography is the act of writing in or deciphering code. Its a type of mathematics and allows us to create secure transactions and online environments, i.e. “encrypted” accounts or wallets.

Mining

Mining is a metaphor for Bitcoin's proof of work system — where miners solve the math problems that validate every bitcoin transaction in exchange for bitcoins. These complicated mathematical calculations also increase security and subsequently release newly created bitcoins. It’s not unlike physical mining for gold or jewels, except it’s done using various mining hardware and mining software. Mining is only one way — the hardest and most profitable way — for you to get bitcoins. The block reward for solving these math problems is 12.5 tokens — the equivalent of over $40,000 today. Like the US dollar, there’s a limited number of bitcoins floating around the economy. There are currently 15 million in existence … with a cap of 21 million, that leaves only 6 million more bitcoins to mine.

Private Key

A private key is a confidential piece of data that verifies your right to spend bitcoins from a specific wallet. It’s like a Bitcoin password. Each wallet is associated with its own private key.

Signature

A signature is a piece of cryptography that verifies your bitcoin ownership — it’s the public-facing side of your private key. But don’t worry, cryptography ensures that no one can guess or decipher your private key or other data.

How to Buy and Earn Bitcoin

There are a number of ways to get, earn, and buy bitcoins for yourself. But just because bitcoin is purely digital doesn’t make it easy to come by. The below methods require your time, money, or both in exchange for bitcoin. Consider diversifying your collection strategies to bring in more.

Exchange real money for bitcoin

Cryptocurrency exchanges allow you to buy bitcoin and other currency using credit cards, bank transfers, and even PayPal payments. The most popular online exchanges include Bitfinex, Bitstamp, and Coinbase. You can also exchange money for bitcoin in person at a Bitcoin ATM, retail store, bank, or directly with another person.

Accept bitcoin as payment

Simply share your bitcoin address with shoppers (in-person or online) and display a “Bitcoin accepted here” sign. Also, consider selling goods and services for bitcoin on sites like Purse.

Complete tasks for bitcoin

These sites are called “bitcoin faucets” and essentially exchange bitcoins for time — time playing games, watching ads, or writing about cryptocurrency. While this is a legitimate (and seemingly easy) way to get bitcoin, the return on the investment of your time is very little.

Earn interest from lending bitcoin

If you already own bitcoin, you can put it to work for more. Consider lending your bitcoin and receiving interest payments. You can do this with a peer or friend or through a site like Bitbond.

Get tipped with bitcoin

Sites like Bitfortip offer bitcoin incentives for all kinds of tasks and odd jobs. Some sites will tip in Bitcoin for taking surveys, answering questions, and sharing content.

Note: Bitcoin is extremely volatile. Its trading price can fluctuate hundreds of dollars in a matter of hours. While some people treat bitcoin as a daily currency, other people purchase bitcoin like they do stock, meaning they buy it, leave it alone, and only sell their bitcoins when the price skyrockets.

How to Store and Use Bitcoin

Bitcoin is unique in how it’s stored … you can’t quite tuck it under your mattress or toss it in a piggy bank. Instead, you use bitcoin wallets.

A bitcoin wallet is like a physical wallet. But instead of storing the currency itself, your wallet stores all your private key(s) which are linked to the bitcoins you can spend. Bitcoin wallets allow you to see your bitcoin balance and make payments to others.

Before you buy, earn, or collect any bitcoin, you first need to set up your bitcoin wallet. There are a few different kinds you can use. They differ by their storage method: “hot” storage is when your cryptocurrency is stored online, and “cold” storage is completely offline storage.

Software Bitcoin Wallets

Software wallets include desktop, online, and mobile wallets. They live on your device, with some being cloud-based — meaning they fall under hot storage. Hot storage is great for quick access and easy transfers, but it’s also more susceptible to cybercrime. Also, depending on the type of wallet, it could be compromised if the device is destroyed.

Hardware Bitcoin Wallets

Hardware bitcoin wallets live on an external device like a hard drive or USB. They’re accessible by plugging that device into a computer and logging in. These wallets are considered cold storage since data is stored completely offline.

Cold storage provides the best security and is best for large sums of bitcoin but can be intimidating to set up, inconvenient to use, and susceptible to physical damage, loss, or theft. Ledger, Trezor, and Keepkey are examples.

Paper Bitcoin Wallets

Paper bitcoin wallets are exactly what they sound like — pieces of paper containing your private keys. Instead of relying on software or hardware, which are susceptible to malware, cybercrime, and damage, you simply have to keep track of paper bitcoin wallets. These wallets are another type of cold storage and pretty easy to generate. Sites like WalletGenerator.net can help … all you need is an internet connection and printer.

How to Spend Bitcoin

When you set up your bitcoin wallet, you’ll create a public bitcoin address. It will look something like this: 1GV5Vye4LCfpkM9V5oFSQsZk8kq2vBxvCK.

A bitcoin address is similar to an email or physical address. It’s the only information needed for someone to pay you with bitcoin, and it’s the only public-facing data you’ll share as part of a transaction. Each transaction uses a unique bitcoin address.

To spend bitcoin, you simply share your bitcoin address for the recipient to decode using their wallet. At that time, the transaction is recorded on the blockchain for all other Bitcoin users to see.

Not sure where to spend bitcoin? There are over 100,000 merchants worldwide that accept bitcoin payments, including Expedia and Overstock.com. You can use bitcoin to do anything from booking luxury vacations to donating to charity.

Bitcoin Risks

Bitcoin is a largely unregulated, relatively unstable market and is notorious for scams. That being said, we recommend doing plenty of research before investing any large sums into Bitcoin.

Great opportunity and great risk go hand-in-hand. Bitcoin is no exception. Here are a few ways to secure your bitcoin amid the risks.

Keep an eye out for Bitcoin scams, which are becoming more sophisticated as the technology advances. There a few common scams of which to be aware.

Lastly, lots of people have speculated whether Bitcoin will fail as a currency. Its volatility and instability have caused consumers and business owners alike to doubt its usefulness and global impact. Only time can tell if the currency will succeed and make major waves in our economy.

Bitcoin Resources

Bitcoin is a complex topic that’s still developing to this day. There’s plenty to learn and research about it online. To further explore Bitcoin, check out these resources.

Over to You

Bitcoin puts the power back into the people’s hands … although it confuses many in the process. If anything, the cryptocurrency is a sign of how progressive and tech-heavy today’s economy is.

Despite its volatility, Bitcoin holds a lot of promise — to decentralize our currency system and equip a global economy. But only time will tell. In the meantime, though, don’t forget to wish Bitcoin a happy birthday.

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Bitcoin celebrates its tenth birthday on January 9, 2019.

The first official purchase made with bitcoins was of two pizzas in Jacksonville, Florida — sold for 10,000 BTC. Today, that amount is worth about $33.7 million — and Bitcoin owners are purchasing a lot more than pizza.

Crazy, right?

Bitcoin has become an albeit invisible commodity in our society. It offers greater security and lower transaction fees for consumers and businesses alike and holds the potential to equip a global economy.

As business owners and merchants, we should be familiar with Bitcoin, and how to get it, store it, and use it.That’s why we built this guide.

Below, you’ll read about the history of Bitcoin, how to procure it, and how to store and use it. Use the chapter links to jump ahead.

It’s no coincidence that Bitcoin was invented so soon after the housing market crash in 2008. With no corporate middleman or closeted transactions, Bitcoin leaves little room for corruption — something that can’t be said about other financial institutions.

It also cuts out unnecessary fees and makes it easy to transfer bitcoin funds all over the world.

Think about it. When you transfer money through banks or institutions, you end up paying a lot of fees … such as currency conversion fees, bank service fees, and deposit or transaction fees to payment gateways like PayPal or Stripe. How else would these institutions and businesses make money?

Bitcoin, on the other hand, is transferred digitally, directly, and anonymously. It puts the power back into hands of the buyers and sellers.

Bitcoin to USD

To make sense of this whole “digital currency” thing, let’s compare it to the very well-known and sometimes well-loved US dollar.

Bitcoin has come a long way in the last decade. When it was created, one bitcoin (₿1)was worth $0.008 USD. In five days, the price rose by 900% to $0.08 USD.

Today, ₿1 is worth $3,377.67 USD.

Don’t have $3,300 to spend in one place? Bitcoins are divided into sub-units called satoshis; each satoshi is worth ₿0.00000001. (For reference, $1 USD is equal to 29,174 Satoshi.)

Bitcoin Terms to Know

Bitcoin is a complex technology and currency. (Yes — it’s both.) To better understand this guide, here are a few Bitcoin terms to know.

Blockchain

Bitcoin transactions are recorded on blockchain, a public record used to verify bitcoin transactions and prevent scams. Transactions are recorded on blocks; a new block is added to the chain roughly every 10 minutes. Learn more about blockchain in the video below.

&

&

Bit

A bit is a sub-unit of Bitcoin, formally known as microbitcoins. Where a satoshi is ₿0.00000001, a bit is ₿0.000001 … ₿1 equals 1,000,000 bits. 1 USD equals about 295 bits.

Bitcoin

Bitcoin capitalized refers to the currency and technology as a whole. When bitcoin isn’t capitalized, it’s in reference to the unit of currency. It’s also abbreviated using BTC or XBT.

Confirmation

Confirmation happens when a transaction has been processed by the network and is recorded onto a block. Multiple confirmations occur as transactions are recorded onto subsequent blocks, and each transaction decreases the risk of a reversed transaction.

Cryptography

Cryptography is the act of writing in or deciphering code. Its a type of mathematics and allows us to create secure transactions and online environments, i.e. “encrypted” accounts or wallets.

Mining

Mining is a metaphor for Bitcoin's proof of work system — where miners solve the math problems that validate every bitcoin transaction in exchange for bitcoins. These complicated mathematical calculations also increase security and subsequently release newly created bitcoins. It’s not unlike physical mining for gold or jewels, except it’s done using various mining hardware and mining software. Mining is only one way — the hardest and most profitable way — for you to get bitcoins. The block reward for solving these math problems is 12.5 tokens — the equivalent of over $40,000 today. Like the US dollar, there’s a limited number of bitcoins floating around the economy. There are currently 15 million in existence … with a cap of 21 million, that leaves only 6 million more bitcoins to mine.

Private Key

A private key is a confidential piece of data that verifies your right to spend bitcoins from a specific wallet. It’s like a Bitcoin password. Each wallet is associated with its own private key.

Signature

A signature is a piece of cryptography that verifies your bitcoin ownership — it’s the public-facing side of your private key. But don’t worry, cryptography ensures that no one can guess or decipher your private key or other data.

How to Buy and Earn Bitcoin

There are a number of ways to get, earn, and buy bitcoins for yourself. But just because bitcoin is purely digital doesn’t make it easy to come by. The below methods require your time, money, or both in exchange for bitcoin. Consider diversifying your collection strategies to bring in more.

Exchange real money for bitcoin

Cryptocurrency exchanges allow you to buy bitcoin and other currency using credit cards, bank transfers, and even PayPal payments. The most popular online exchanges include Bitfinex, Bitstamp, and Coinbase. You can also exchange money for bitcoin in person at a Bitcoin ATM, retail store, bank, or directly with another person.

Accept bitcoin as payment

Simply share your bitcoin address with shoppers (in-person or online) and display a “Bitcoin accepted here” sign. Also, consider selling goods and services for bitcoin on sites like Purse.

Complete tasks for bitcoin

These sites are called “bitcoin faucets” and essentially exchange bitcoins for time — time playing games, watching ads, or writing about cryptocurrency. While this is a legitimate (and seemingly easy) way to get bitcoin, the return on the investment of your time is very little.

Earn interest from lending bitcoin

If you already own bitcoin, you can put it to work for more. Consider lending your bitcoin and receiving interest payments. You can do this with a peer or friend or through a site like Bitbond.

Get tipped with bitcoin

Sites like Bitfortip offer bitcoin incentives for all kinds of tasks and odd jobs. Some sites will tip in Bitcoin for taking surveys, answering questions, and sharing content.

Note: Bitcoin is extremely volatile. Its trading price can fluctuate hundreds of dollars in a matter of hours. While some people treat bitcoin as a daily currency, other people purchase bitcoin like they do stock, meaning they buy it, leave it alone, and only sell their bitcoins when the price skyrockets.

How to Store and Use Bitcoin

Bitcoin is unique in how it’s stored … you can’t quite tuck it under your mattress or toss it in a piggy bank. Instead, you use bitcoin wallets.

A bitcoin wallet is like a physical wallet. But instead of storing the currency itself, your wallet stores all your private key(s) which are linked to the bitcoins you can spend. Bitcoin wallets allow you to see your bitcoin balance and make payments to others.

Before you buy, earn, or collect any bitcoin, you first need to set up your bitcoin wallet. There are a few different kinds you can use. They differ by their storage method: “hot” storage is when your cryptocurrency is stored online, and “cold” storage is completely offline storage.

Software Bitcoin Wallets

Software wallets include desktop, online, and mobile wallets. They live on your device, with some being cloud-based — meaning they fall under hot storage. Hot storage is great for quick access and easy transfers, but it’s also more susceptible to cybercrime. Also, depending on the type of wallet, it could be compromised if the device is destroyed.

Hardware Bitcoin Wallets

Hardware bitcoin wallets live on an external device like a hard drive or USB. They’re accessible by plugging that device into a computer and logging in. These wallets are considered cold storage since data is stored completely offline.

Cold storage provides the best security and is best for large sums of bitcoin but can be intimidating to set up, inconvenient to use, and susceptible to physical damage, loss, or theft. Ledger, Trezor, and Keepkey are examples.

Paper Bitcoin Wallets

Paper bitcoin wallets are exactly what they sound like — pieces of paper containing your private keys. Instead of relying on software or hardware, which are susceptible to malware, cybercrime, and damage, you simply have to keep track of paper bitcoin wallets. These wallets are another type of cold storage and pretty easy to generate. Sites like WalletGenerator.net can help … all you need is an internet connection and printer.

How to Spend Bitcoin

When you set up your bitcoin wallet, you’ll create a public bitcoin address. It will look something like this: 1GV5Vye4LCfpkM9V5oFSQsZk8kq2vBxvCK.

A bitcoin address is similar to an email or physical address. It’s the only information needed for someone to pay you with bitcoin, and it’s the only public-facing data you’ll share as part of a transaction. Each transaction uses a unique bitcoin address.

To spend bitcoin, you simply share your bitcoin address for the recipient to decode using their wallet. At that time, the transaction is recorded on the blockchain for all other Bitcoin users to see.

Not sure where to spend bitcoin? There are over 100,000 merchants worldwide that accept bitcoin payments, including Expedia and Overstock.com. You can use bitcoin to do anything from booking luxury vacations to donating to charity.

Bitcoin Risks

Bitcoin is a largely unregulated, relatively unstable market and is notorious for scams. That being said, we recommend doing plenty of research before investing any large sums into Bitcoin.

Great opportunity and great risk go hand-in-hand. Bitcoin is no exception. Here are a few ways to secure your bitcoin amid the risks.

Keep an eye out for Bitcoin scams, which are becoming more sophisticated as the technology advances. There a few common scams of which to be aware.

Lastly, lots of people have speculated whether Bitcoin will fail as a currency. Its volatility and instability have caused consumers and business owners alike to doubt its usefulness and global impact. Only time can tell if the currency will succeed and make major waves in our economy.

Bitcoin Resources

Bitcoin is a complex topic that’s still developing to this day. There’s plenty to learn and research about it online. To further explore Bitcoin, check out these resources.

Over to You

Bitcoin puts the power back into the people’s hands … although it confuses many in the process. If anything, the cryptocurrency is a sign of how progressive and tech-heavy today’s economy is.

Despite its volatility, Bitcoin holds a lot of promise — to decentralize our currency system and equip a global economy. But only time will tell. In the meantime, though, don’t forget to wish Bitcoin a happy birthday.

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Reputation is everything. And on the internet, that couldn't be more true.

It's important to always know what people are saying about you -- whether it's your customers, your competitors, or the press. And on any given day, it can be tricky to keep up with what your audience is sharing across a variety of social media platforms.

That's why social media monitoring is so important today.

What is Social Media Monitoring?

Social media monitoring, sometimes referred to as social media "listening," is the practice of examining what's being said about someone or something -- or the topics that entity cares about -- by other social media users. The people who are conducting this monitoring can do so for their own personal profile or on behalf of a business's social media account.

Social media monitoring can take many forms and track keywords, hashtags, and mentions of a specific user. It can also take place on one social network or across several.

Depending on the user and what their goal is in monitoring their social media presence, social media listening can offer all kinds of insight to help a business become more efficient. For example, if a brand is particularly controversial, or sensitive to how it's defined by the public, it might want to monitor every social network on which the brand has an account to keep track of its reputation. Or, if the company has a talkative consumer base that it wants to interact with, the company might limit its monitoring to just the social networks where it knows its customers are most verbal.

Manage and plan your social media posts with the help of this free calendar  template.

No matter what your goal is when listening to a social network, checking out your newsfeed, timeline, or conducting a basic search through the network's search bar simply won't suffice. There are numerous social media monitoring and management tools out there that can tap conversations you won't find by yourself. And each tool offers a different set of data to help you adapt your social media strategy over time.

So, we've rounded up some of the best free social media and brand monitoring tools from around the vast web of social networks.

Nearly all of these tools are free, but some offer paid versions with more features and capabilities. Let's dive into each one -- and see if you want to test them out today.

1. TweetDeck

tweetdeck-exmaple.png

TweetDeck lets you create a more customized Twitter interface to monitor different users, hashtags, search terms, and lists. From one panel, you can look at Twitter content from the groups you want -- whether that's customers, competitors, or employees.

TweetDeck is a great tool to use during events or live-tweetstorms to keep up with live conversations -- while also keeping an eye on you or your brand's notifications and mentions.

2. Social Mention

socialmention-example1.png

Social Mention aggregates all of the blog, microblog, image, and video content related to the search term you provide from a variety of search engines and social networks. This makes it easier to digest and view what’s being said about your brand in one comprehensive view.

Analysis of "inbound marketing" keyword on the Social Mention free social media monitoring tool

3. TweetReach

tweetreach-social-media-monitoring

TweetReach gives you a free "snapshot" report on the potential reach of any tweet that includes a given hashtag, keyword, or username. With analytics provided by Union Metrics, the tool offers a free signup for which you'll be able to see who's talking about which topics, how many impressions you'd get on a post about that topic, and more. TweetReach's snapshot reports are free for the first 100 tweets, and the company offers paid plans starting at $49/month thereafter.

4. Followerwonk

followerwonk-example.png

Followerwonk lets you quickly and easily search users' Twitter bios and profiles for mentions of you or your brand. Log in with your Twitter credentials to check it out, or subscribe to the paid versions to get even more social insights.

5. SumAll

sumall-example.png

SumAll connects to a variety of different social accounts -- including Twitter, Facebook, Instagram, and LinkedIn -- to provide you with insights about your followers, interactions, and engagements. The paid version provides content recommendations and automatic post scheduling.

6. Mentionmapp

mentionmapp-example.png

Mentionmapp connects to your Twitter API and see what’s going on in your Twitter network. You can see who mentions you the most, as well as who retweets you the most (using Retweetmapp). It's interactive, too. That way, you can click through and see how your interactions are connected -- if you want to keep an eye on the impact or reach a positive (or negative) tweet about your brand can have.

7. Lithium (formerly Klout)

Lithium social response tool on mobile device screen

Lithium -- which recently acquired the social media monitoring tool, Klout -- offers a "social response" tool that allows you to manage, understand, and respond to the direct outreach you get from other users on social media. The tool integrates with Twitter, Facebook, Instagram, and more to help you visualize where people are talking to (and about) you the most, so you can focus your customer engagement in all the right places.

8. Hootsuite

Social media monitoring and publishing dashboard by HootSuite

Hootsuite works like TweetDeck -- but for all of your social networks. From your Dashboard, you can carry out social monitoring, scheduling, campaigns, and analytics -- all in one place. Hootsuite integrates with Twitter, LinkedIn, Facebook, Instagram, YouTube, and Google+, and although it's free for individuals' accounts, businesses and enterprises have to purchase paid versions.

9. Boardreader

boardreader-example.png

Boardreader does what its name suggests -- it crawls message boards and discussion panels to see what people are saying about you and your brand in the dreaded comments sections, which otherwise seem impossible to parse through. Commenters often have stronger words than social media posters, so make sure you have a thick skin before diving in.

10. BuzzSumo

buzzsumo-example-1.png

BuzzSumo aggregates data about the number of links to your domain and pieces of content receive -- on social media, and via backlinks. These insights can help you determine which content formats perform best on each network, giving you ideas for web pages and pieces of content to replicate again. It's freeup to a certain number of links, but after that, you have to pony up some cash for the Pro version.

11. Google Alerts

Google Alerts dashboard with 7 marketing keywords set up for monitoring

You can set up Google Alerts to see where people are mentioning you or your brand in search results, too. Enter specific terms that might be included in news story titles, and you'll receive regular emails updating you to mentions from around the internet.

12. Native Analytics Tools

Twitter's native analytics tool

A few social networks provide free analytics to users -- or, sometimes, analytics viewing is included in a business subscription for brands. Above is an example of what Twitter Analytics looks like for individuals, with more data and insights provided for business accounts.

13. HubSpot

hubspot social inbox example.png

If you're a HubSpot customer, HubSpot Social Inbox lets you set up specific streams for users and search terms you want to monitor. Check out this video tour of different HubSpot tools to get an idea of how it works.

Free Template Social Media Content Calendar

Free Template Social Media Calendar
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Reputation is everything. And on the internet, that couldn't be more true.

It's important to always know what people are saying about you -- whether it's your customers, your competitors, or the press. And on any given day, it can be tricky to keep up with what your audience is sharing across a variety of social media platforms.

That's why social media monitoring is so important today.

What is Social Media Monitoring?

Social media monitoring, sometimes referred to as social media "listening," is the practice of examining what's being said about someone or something -- or the topics that entity cares about -- by other social media users. The people who are conducting this monitoring can do so for their own personal profile or on behalf of a business's social media account.

Social media monitoring can take many forms and track keywords, hashtags, and mentions of a specific user. It can also take place on one social network or across several.

Depending on the user and what their goal is in monitoring their social media presence, social media listening can offer all kinds of insight to help a business become more efficient. For example, if a brand is particularly controversial, or sensitive to how it's defined by the public, it might want to monitor every social network on which the brand has an account to keep track of its reputation. Or, if the company has a talkative consumer base that it wants to interact with, the company might limit its monitoring to just the social networks where it knows its customers are most verbal.

Manage and plan your social media posts with the help of this free calendar  template.

No matter what your goal is when listening to a social network, checking out your newsfeed, timeline, or conducting a basic search through the network's search bar simply won't suffice. There are numerous social media monitoring and management tools out there that can tap conversations you won't find by yourself. And each tool offers a different set of data to help you adapt your social media strategy over time.

So, we've rounded up some of the best free social media and brand monitoring tools from around the vast web of social networks.

Nearly all of these tools are free, but some offer paid versions with more features and capabilities. Let's dive into each one -- and see if you want to test them out today.

1. TweetDeck

tweetdeck-exmaple.png

TweetDeck lets you create a more customized Twitter interface to monitor different users, hashtags, search terms, and lists. From one panel, you can look at Twitter content from the groups you want -- whether that's customers, competitors, or employees.

TweetDeck is a great tool to use during events or live-tweetstorms to keep up with live conversations -- while also keeping an eye on you or your brand's notifications and mentions.

2. Social Mention

socialmention-example1.png

Social Mention aggregates all of the blog, microblog, image, and video content related to the search term you provide from a variety of search engines and social networks. This makes it easier to digest and view what’s being said about your brand in one comprehensive view.

Analysis of "inbound marketing" keyword on the Social Mention free social media monitoring tool

3. TweetReach

tweetreach-social-media-monitoring

TweetReach gives you a free "snapshot" report on the potential reach of any tweet that includes a given hashtag, keyword, or username. With analytics provided by Union Metrics, the tool offers a free signup for which you'll be able to see who's talking about which topics, how many impressions you'd get on a post about that topic, and more. TweetReach's snapshot reports are free for the first 100 tweets, and the company offers paid plans starting at $49/month thereafter.

4. Followerwonk

followerwonk-example.png

Followerwonk lets you quickly and easily search users' Twitter bios and profiles for mentions of you or your brand. Log in with your Twitter credentials to check it out, or subscribe to the paid versions to get even more social insights.

5. SumAll

sumall-example.png

SumAll connects to a variety of different social accounts -- including Twitter, Facebook, Instagram, and LinkedIn -- to provide you with insights about your followers, interactions, and engagements. The paid version provides content recommendations and automatic post scheduling.

6. Mentionmapp

mentionmapp-example.png

Mentionmapp connects to your Twitter API and see what’s going on in your Twitter network. You can see who mentions you the most, as well as who retweets you the most (using Retweetmapp). It's interactive, too. That way, you can click through and see how your interactions are connected -- if you want to keep an eye on the impact or reach a positive (or negative) tweet about your brand can have.

7. Lithium (formerly Klout)

Lithium social response tool on mobile device screen

Lithium -- which recently acquired the social media monitoring tool, Klout -- offers a "social response" tool that allows you to manage, understand, and respond to the direct outreach you get from other users on social media. The tool integrates with Twitter, Facebook, Instagram, and more to help you visualize where people are talking to (and about) you the most, so you can focus your customer engagement in all the right places.

8. Hootsuite

Social media monitoring and publishing dashboard by HootSuite

Hootsuite works like TweetDeck -- but for all of your social networks. From your Dashboard, you can carry out social monitoring, scheduling, campaigns, and analytics -- all in one place. Hootsuite integrates with Twitter, LinkedIn, Facebook, Instagram, YouTube, and Google+, and although it's free for individuals' accounts, businesses and enterprises have to purchase paid versions.

9. Boardreader

boardreader-example.png

Boardreader does what its name suggests -- it crawls message boards and discussion panels to see what people are saying about you and your brand in the dreaded comments sections, which otherwise seem impossible to parse through. Commenters often have stronger words than social media posters, so make sure you have a thick skin before diving in.

10. BuzzSumo

buzzsumo-example-1.png

BuzzSumo aggregates data about the number of links to your domain and pieces of content receive -- on social media, and via backlinks. These insights can help you determine which content formats perform best on each network, giving you ideas for web pages and pieces of content to replicate again. It's freeup to a certain number of links, but after that, you have to pony up some cash for the Pro version.

11. Google Alerts

Google Alerts dashboard with 7 marketing keywords set up for monitoring

You can set up Google Alerts to see where people are mentioning you or your brand in search results, too. Enter specific terms that might be included in news story titles, and you'll receive regular emails updating you to mentions from around the internet.

12. Native Analytics Tools

Twitter's native analytics tool

A few social networks provide free analytics to users -- or, sometimes, analytics viewing is included in a business subscription for brands. Above is an example of what Twitter Analytics looks like for individuals, with more data and insights provided for business accounts.

13. HubSpot

hubspot social inbox example.png

If you're a HubSpot customer, HubSpot Social Inbox lets you set up specific streams for users and search terms you want to monitor. Check out this video tour of different HubSpot tools to get an idea of how it works.

Free Template Social Media Content Calendar

Free Template Social Media Calendar
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Online Registration Guide For Your New Pure Enrichment Product

First off, congratulations on your new purchase.  Hopefully you will enjoy much use of your new Pure Enrichment Products.  Pure Enrichment provides a variety of life enhancing products including air purifiers, dehumidifiers, humidifiers, and much more.  Many individuals find they have much better quality of life when they properly control their air environment.  Therefore, it makes sense that companies like Pure Enrichment are becoming so popular.  For instance, you will find their products all over at places like Amazon, Marshalls, Target and many other fine retailers.

If you purchased or received one of their items you have the opportunity to register your product online.  Sometimes product registration can be quite a hassle.  This particular registration process is very straight forward.  Even more important, when you register your product you receive a free extension of your warranty (up to 2 additional years with some products).  There is really no excuse not to take the three minutes and get your product registered.  Many customers will find that the process is completed in even less time than that if you have all of your information ready to go as outlined below.

Completing Your Registration With Pure Enrichment – Step By Step Guide

To complete the process you will need the following:

Upon arriving at the Pure Enrichment Registration site you will find the following form which requests the information outlined above:

Customers will be required to fill in each field of the registration form which includes basic personal information such as a valid email address, your name, your telephone number.  The only product information you will need is the model number so it is very simple to complete this registration.  Benefits of registration as outlined by Pure Enrichment include:

For some products, consumers are not sure if they should even bother registering.  With the added warranty bonus allowed for customers who register with Pure Enrichment, there really isn’t much of a debate here.  As this is a very straightforward and streamlined registration page, I would encourage all customers to get their product registered.  It will only take a minute and in the unlikely even you have an issue with your item, it could save you a huge headache down the road.

Contact:  www.PureEnrichment.com/registration

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Online Registration Guide For Your New Pure Enrichment Product

First off, congratulations on your new purchase.  Hopefully you will enjoy much use of your new Pure Enrichment Products.  Pure Enrichment provides a variety of life enhancing products including air purifiers, dehumidifiers, humidifiers, and much more.  Many individuals find they have much better quality of life when they properly control their air environment.  Therefore, it makes sense that companies like Pure Enrichment are becoming so popular.  For instance, you will find their products all over at places like Amazon, Marshalls, Target and many other fine retailers.

If you purchased or received one of their items you have the opportunity to register your product online.  Sometimes product registration can be quite a hassle.  This particular registration process is very straight forward.  Even more important, when you register your product you receive a free extension of your warranty (up to 2 additional years with some products).  There is really no excuse not to take the three minutes and get your product registered.  Many customers will find that the process is completed in even less time than that if you have all of your information ready to go as outlined below.

Completing Your Registration With Pure Enrichment – Step By Step Guide

To complete the process you will need the following:

Upon arriving at the Pure Enrichment Registration site you will find the following form which requests the information outlined above:

Customers will be required to fill in each field of the registration form which includes basic personal information such as a valid email address, your name, your telephone number.  The only product information you will need is the model number so it is very simple to complete this registration.  Benefits of registration as outlined by Pure Enrichment include:

For some products, consumers are not sure if they should even bother registering.  With the added warranty bonus allowed for customers who register with Pure Enrichment, there really isn’t much of a debate here.  As this is a very straightforward and streamlined registration page, I would encourage all customers to get their product registered.  It will only take a minute and in the unlikely even you have an issue with your item, it could save you a huge headache down the road.

Contact:  www.PureEnrichment.com/registration

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As a marketer today, you’re responsible for a more significant portion of the buyer journey — and for demonstrating the ROI of your efforts. You’re charged not merely with generating leads and funneling them into the sales cycle. Your role is to engage critical decision-makers before, during and after the conversion.

This modern approach to marketing requires that you work hand-in-hand with sales. Businesses see measurably better results when the two teams are orchestrated — 36 percent higher customer retention rates, 38 percent higher win rates and 208 percent more revenue from marketing efforts, according to Wheelhouse Advisors. This research reflects trends we see on LinkedIn; for instance, prospects are 1.38 times more likely to respond to direct sales messages on LinkedIn if marketing has first influenced them.

Even so, most marketing and sales organizations remain siloed. In the US alone, businesses waste an estimated $1 trillion per year due to lack of sales and marketing coordination. This misalignment impacts not just productivity, but also the customer experience.

You can close this gap and deliver more personalized, seamless experiences by coordinating your efforts to engage the most promising prospects throughout the buying cycle. Read on for three ways to make this shift.

1. Target the same audience as sales

You’ll better engage potential customers — and pave the way for higher conversion rates — by building a shared understanding of whom you’re trying to reach. Research from Join the Dots and LinkedIn shows that on average, marketing influences fewer than one in four sales relationships (23 percent), even though prospects nurtured by marketing are significantly more receptive to sales reps. Meanwhile, sales reps ignore about half of marketing-generated leads because they lack confidence in their marketing colleagues’ methods and information.

Aligned teams make it a priority to build and share a full view of their prospects and customers. Marketing will naturally cast a wider net because you’re thinking about awareness and lead generation, but ideally, sales’ target list will fall squarely inside the audience you’re reaching.

Both marketing and sales gather relevant knowledge about prospects as they interact with and observe them on their buying journeys. By sharing these insights about buyer behaviors, preferences, interests, pains, and even opinions, you’ll position your team to identify and engage the most promising potential customers.

2. Orchestrate shared outreach

Prospects view their buying experience as a journey, not a marketing funnel or sales pipeline. Moreover, an individual prospect might not be involved from beginning to end — in a complex B2B purchase, different decision-makers are involved at various stages. To meet prospects where they are, marketers must move beyond the classic paradigm separating the buying process into a marketing funnel and a sales pipeline. This means working closely with sales throughout the full customer lifecycle, spanning all buyer stages from initial awareness to purchase and advocacy.

With coordinated outreach through this journey, you can ensure both teams are engaging customers at the right time with the right content. Work with sales to define messages and execute on campaigns designed to trigger and encourage engagement with everyone on the B2B buying committee. For example, if a sales rep is engaged with a prospective account’s procurement team, marketing can share targeted content that resonates with the procurement persona and prompts the buying team to close the deal more quickly.

3. Use data to improve engagement and productivity

Orchestrating your campaigns in concert with sales works like a flywheel. You’ll learn a lot about your target audience as you go through the conversion phase (on the right side of the graphic below). For instance, you’ll figure out who’s responding to awareness campaigns, which content pushes them forward in the buying journey, and at what points they engage with your content. Apply this data to the planning phase (the left side of the graphic) to create more sophisticated and fruitful marketing experiences.

flywheel effect graphic

Image credit: LinkedIn

Figure out who from your target audience is responding to awareness campaigns and inject this insight into the planning process. Double down on the content that engages prospects who convert to buyers.

You can also use insights gleaned from the conversion phase to refine your audience. Once you understand the kinds of companies that respond well to your orchestration efforts, identify new targets through lookalike algorithms.

What’s next: Adopt an orchestration mindset

A lack of sales and marketing alignment is derailing far too many buying experiences — limiting the potential impact of marketing efforts and alienating potential buyers. By moving beyond this siloed approach to marketing, you stand to improve the ROI of your efforts while evolving your organization. Ensure you’re deliberately working with sales to deliver an engaging buyer experience, drive results and build lasting customer relationships.

The post How marketing and sales alignment can better drive the buyer journey appeared first on Marketing Land.

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As a marketer today, you’re responsible for a more significant portion of the buyer journey — and for demonstrating the ROI of your efforts. You’re charged not merely with generating leads and funneling them into the sales cycle. Your role is to engage critical decision-makers before, during and after the conversion.

This modern approach to marketing requires that you work hand-in-hand with sales. Businesses see measurably better results when the two teams are orchestrated — 36 percent higher customer retention rates, 38 percent higher win rates and 208 percent more revenue from marketing efforts, according to Wheelhouse Advisors. This research reflects trends we see on LinkedIn; for instance, prospects are 1.38 times more likely to respond to direct sales messages on LinkedIn if marketing has first influenced them.

Even so, most marketing and sales organizations remain siloed. In the US alone, businesses waste an estimated $1 trillion per year due to lack of sales and marketing coordination. This misalignment impacts not just productivity, but also the customer experience.

You can close this gap and deliver more personalized, seamless experiences by coordinating your efforts to engage the most promising prospects throughout the buying cycle. Read on for three ways to make this shift.

1. Target the same audience as sales

You’ll better engage potential customers — and pave the way for higher conversion rates — by building a shared understanding of whom you’re trying to reach. Research from Join the Dots and LinkedIn shows that on average, marketing influences fewer than one in four sales relationships (23 percent), even though prospects nurtured by marketing are significantly more receptive to sales reps. Meanwhile, sales reps ignore about half of marketing-generated leads because they lack confidence in their marketing colleagues’ methods and information.

Aligned teams make it a priority to build and share a full view of their prospects and customers. Marketing will naturally cast a wider net because you’re thinking about awareness and lead generation, but ideally, sales’ target list will fall squarely inside the audience you’re reaching.

Both marketing and sales gather relevant knowledge about prospects as they interact with and observe them on their buying journeys. By sharing these insights about buyer behaviors, preferences, interests, pains, and even opinions, you’ll position your team to identify and engage the most promising potential customers.

2. Orchestrate shared outreach

Prospects view their buying experience as a journey, not a marketing funnel or sales pipeline. Moreover, an individual prospect might not be involved from beginning to end — in a complex B2B purchase, different decision-makers are involved at various stages. To meet prospects where they are, marketers must move beyond the classic paradigm separating the buying process into a marketing funnel and a sales pipeline. This means working closely with sales throughout the full customer lifecycle, spanning all buyer stages from initial awareness to purchase and advocacy.

With coordinated outreach through this journey, you can ensure both teams are engaging customers at the right time with the right content. Work with sales to define messages and execute on campaigns designed to trigger and encourage engagement with everyone on the B2B buying committee. For example, if a sales rep is engaged with a prospective account’s procurement team, marketing can share targeted content that resonates with the procurement persona and prompts the buying team to close the deal more quickly.

3. Use data to improve engagement and productivity

Orchestrating your campaigns in concert with sales works like a flywheel. You’ll learn a lot about your target audience as you go through the conversion phase (on the right side of the graphic below). For instance, you’ll figure out who’s responding to awareness campaigns, which content pushes them forward in the buying journey, and at what points they engage with your content. Apply this data to the planning phase (the left side of the graphic) to create more sophisticated and fruitful marketing experiences.

flywheel effect graphic

Image credit: LinkedIn

Figure out who from your target audience is responding to awareness campaigns and inject this insight into the planning process. Double down on the content that engages prospects who convert to buyers.

You can also use insights gleaned from the conversion phase to refine your audience. Once you understand the kinds of companies that respond well to your orchestration efforts, identify new targets through lookalike algorithms.

What’s next: Adopt an orchestration mindset

A lack of sales and marketing alignment is derailing far too many buying experiences — limiting the potential impact of marketing efforts and alienating potential buyers. By moving beyond this siloed approach to marketing, you stand to improve the ROI of your efforts while evolving your organization. Ensure you’re deliberately working with sales to deliver an engaging buyer experience, drive results and build lasting customer relationships.

The post How marketing and sales alignment can better drive the buyer journey appeared first on Marketing Land.

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