4 1/2 predictions for marketers in 2019

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The internet is replete with predictions of what’s going to happen in the coming year. I usually don’t put much stock in them because this industry changes every 5 minutes. If even half of the predictions come true, I’m impressed.

That’s not going to stop me from putting out my predictions for next year. But they’re not predictions so much as observations of what the natural evolution in our industry could be. The last thing I want to do is to pontificate on high because I’m just another schmuck trying to make a living.

I’m also going to take it a step further and not just talk about what I think will happen but also what you can do to turn it to your advantage. That’s really where the value is, right?

Okay, here we go!

1. Privacy will continue to grow as consumer and government concerns

The United States is surrounded by countries whose privacy laws are stronger than ours, whether it’s GDPR in the European Union, CASL in Canada to laws that are either being enacted in California or being considered in Congress.

What’s clear is that the Wild West of data use is coming to an end. What are hastening its demise is

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