Two of the biggest shopping days of the year are just around the corner, Black Friday and Cyber Monday. Did you know that consumers are projected to spend $717.5 billion this Black Friday? That’s a little more than $1000 per shopper. Additionally, companies recorded $6.59 billion in sales on Cyber Monday last year, making it the largest online shopping day ever.
You read that right: the largest shopping day ever, in the history of the internet.
And email marketing is responsible for driving around a fifth of sales between Thanksgiving and Cyber Monday so it’s imperative your campaigns grab your subscribers’ attention in crowded inboxes. A solid holiday email marketing campaign will keep your brand top of mind during a season when consumers are looking for deals and promotions in order to get the most bang for their buck.
Let’s be honest: companies know how important email is to bringing in holiday revenue, so most plan to send emails to their customers and prospects this time of year. So how do you make your email stand out among all the offers your customers are going to receive?
Don’t stress. We’re sharing 24 of our favorite ideas for your Black Friday marketing and email